Study Findings on Computer Science Published by Researchers at Universidad Cesar Vallejo (The influence of social norms and word-of-mouth marketing on behavioral intention and behavioral use of generative AI chatbots among university students)

Media coverage

• Title	Study Findings on Computer Science Published by Researchers at Universidad Cesar Vallejo (The influence of social norms and word-of-mouth marketing on behavioral intention and behavioral use of generative AI chatbots among university students)
  Media name/outlet	Daily Marketing News
  Date	26/08/25
  Persons	Marco Agustín Arbulu Ballesteros, Hugo Daniel García Juarez