Organization profile
Organization profile
Es un grupo de investigación multidisciplinario que tiene experiencia en
La línea de investigación y dentro del sector. Además, son profesionales
Con conocimiento en la producción científica y con alta pertinencia y
Significatividad en las tendencias de los negocios internacionales y la
Integración económica dentro de la dinámica del mundo globalizad
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
Dive into the research topics where Marketing and global business is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
Research output
- 4 Article
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Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru
Apaza-Chullunquia, M., Villoslada-Cosinga, M., Torres-Vasquez, A., Erazo-Ordoñez, Y. & Macha-Huamán, R., 1 Jan 2025, In: IBIMA Business Review. 2025, 440552.Research output: Contribution to journal › Article › peer-review
Open Access -
Business Model Canvas in the entrepreneurs’ business model: a system approach
Macha-Huamán, R., Zavala-Zavala, O. M., Navarro-Soto, F. C., Zárate-Suárez, J. S., Yaya-Castañeda, D. R., Chura-Lucar, R. G., Castilla-Jibaja, L., Castro-Mejía, P. J., Samaniego-Montoya, C. M., Espinoza-Casco, R. J. & Romero-Carazas, R., 1 Jan 2023, In: EAI Endorsed Transactions on Scalable Information Systems. 10, 5, p. 1-9 9 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations -
International market concentration of fresh blueberries in the period 2001—2020
Macha Huamán, R., Navarro Soto, F. C., Ramírez Ríos, A. & Alfaro Paredes, E. A., 1 Dec 2023, In: Humanities and Social Sciences Communications. 10, 1, 967.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations