Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial

Mileydi Flores Fernández; Marcel Junior Llanos Flores; Elmer Llanos Diaz; María Isabel Castañeda Palomino; Alberto Enrique Samillán Ayala; Enrique Santos Nauca Torres

doi:10.64753/jcasc.v10i3.2523

Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial

Mileydi Flores Fernández
, Marcel Junior Llanos Flores
, Elmer Llanos Diaz
, María Isabel Castañeda Palomino
, Alberto Enrique Samillán Ayala
, Enrique Santos Nauca Torres

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	874-882
Number of pages	9
Journal	Journal of Cultural Analysis and Social Change
Volume	10
Issue number	3
DOIs	https://doi.org/10.64753/jcasc.v10i3.2523
State	Published - 25 Nov 2025

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10.64753/jcasc.v10i3.2523

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Flores Fernández, M., Llanos Flores, M. J., Llanos Diaz, E., Castañeda Palomino, M. I., Samillán Ayala, A. E., & Nauca Torres, E. S. (2025). Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial. Journal of Cultural Analysis and Social Change, 10(3), 874-882. https://doi.org/10.64753/jcasc.v10i3.2523

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author = "\{Flores Fern{\'a}ndez\}, Mileydi and \{Llanos Flores\}, \{Marcel Junior\} and \{Llanos Diaz\}, Elmer and \{Casta{\~n}eda Palomino\}, \{Mar{\'i}a Isabel\} and \{Samill{\'a}n Ayala\}, \{Alberto Enrique\} and \{Nauca Torres\}, \{Enrique Santos\}",

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language = "English",

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Flores Fernández, M, Llanos Flores, MJ, Llanos Diaz, E, Castañeda Palomino, MI, Samillán Ayala, AE & Nauca Torres, ES 2025, 'Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial', Journal of Cultural Analysis and Social Change, vol. 10, no. 3, pp. 874-882. https://doi.org/10.64753/jcasc.v10i3.2523

Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial. / Flores Fernández, Mileydi; Llanos Flores, Marcel Junior; Llanos Diaz, Elmer et al.
In: Journal of Cultural Analysis and Social Change, Vol. 10, No. 3, 25.11.2025, p. 874-882.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color

T2 - A Case Study on the Drimer Mattress Commercial

AU - Flores Fernández, Mileydi

AU - Llanos Flores, Marcel Junior

AU - Llanos Diaz, Elmer

AU - Castañeda Palomino, María Isabel

AU - Samillán Ayala, Alberto Enrique

AU - Nauca Torres, Enrique Santos

PY - 2025/11/25

Y1 - 2025/11/25

KW - Advertising

KW - Discrimination

KW - Diversity

KW - Ethical Responsibility

KW - Stereotypes

UR - https://www.scopus.com/pages/publications/105023873626

U2 - 10.64753/jcasc.v10i3.2523

DO - 10.64753/jcasc.v10i3.2523

M3 - Article

AN - SCOPUS:105023873626

SN - 2589-1316

VL - 10

SP - 874

EP - 882

JO - Journal of Cultural Analysis and Social Change

JF - Journal of Cultural Analysis and Social Change

IS - 3

ER -

Flores Fernández M, Llanos Flores MJ, Llanos Diaz E, Castañeda Palomino MI, Samillán Ayala AE, Nauca Torres ES. Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial. Journal of Cultural Analysis and Social Change. 2025 Nov 25;10(3):874-882. doi: 10.64753/jcasc.v10i3.2523

Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial

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