Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

Rafael Romero-Carazas; Amarelys Román-Mireles; Tania Quiroz-Quesada; José Gregorio Mora-Barajas; Yta Zunilda Olortegui-Cristóbal; Segundo Víctor Sánchez-Ramírez; Freddy Antonio Ochoa-Tataje; Marilyn Villanueva-Batallanos; Consuelo Del Pilar Clemente-Castillo; Roque Juan Espinoza-Casco

doi:10.56294/dm202250

Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

Rafael Romero-Carazas, Amarelys Román-Mireles, Tania Quiroz-Quesada, José Gregorio Mora-Barajas, Yta Zunilda Olortegui-Cristóbal, Segundo Víctor Sánchez-Ramírez, Freddy Antonio Ochoa-Tataje, Marilyn Villanueva-Batallanos, Consuelo Del Pilar Clemente-Castillo, Roque Juan Espinoza-Casco

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

Translated title of the contribution	LinkedIn chatbot and advertising growth of the professional profile in administration
Original language	Spanish
Article number	50
Journal	Data and Metadata
Volume	1
DOIs	https://doi.org/10.56294/dm202250
State	Published - 12 Oct 2022

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Romero-Carazas, R., Román-Mireles, A., Quiroz-Quesada, T., Mora-Barajas, J. G., Olortegui-Cristóbal, Y. Z., Sánchez-Ramírez, S. V., Ochoa-Tataje, F. A., Villanueva-Batallanos, M., Clemente-Castillo, C. D. P., & Espinoza-Casco, R. J. (2022). Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración. Data and Metadata, 1, Article 50. https://doi.org/10.56294/dm202250

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title = "Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administraci{\'o}n",

abstract = "Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.",

keywords = "Advertising, Chatbot, Data Science, Decision Making, LinkedIn, Professional Profile",

author = "Rafael Romero-Carazas and Amarelys Rom{\'a}n-Mireles and Tania Quiroz-Quesada and Mora-Barajas, {Jos{\'e} Gregorio} and Olortegui-Crist{\'o}bal, {Yta Zunilda} and S{\'a}nchez-Ram{\'i}rez, {Segundo V{\'i}ctor} and Ochoa-Tataje, {Freddy Antonio} and Marilyn Villanueva-Batallanos and Clemente-Castillo, {Consuelo Del Pilar} and Espinoza-Casco, {Roque Juan}",

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year = "2022",

month = oct,

day = "12",

doi = "10.56294/dm202250",

language = "Espa{\~n}ol",

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issn = "2953-4917",

publisher = "Editorial Salud, Ciencia y Tecnologia",

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Romero-Carazas, R, Román-Mireles, A, Quiroz-Quesada, T, Mora-Barajas, JG, Olortegui-Cristóbal, YZ, Sánchez-Ramírez, SV, Ochoa-Tataje, FA, Villanueva-Batallanos, M, Clemente-Castillo, CDP & Espinoza-Casco, RJ 2022, 'Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración', Data and Metadata, vol. 1, 50. https://doi.org/10.56294/dm202250

TY - JOUR

T1 - Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

AU - Romero-Carazas, Rafael

AU - Román-Mireles, Amarelys

AU - Quiroz-Quesada, Tania

AU - Mora-Barajas, José Gregorio

AU - Olortegui-Cristóbal, Yta Zunilda

AU - Sánchez-Ramírez, Segundo Víctor

AU - Ochoa-Tataje, Freddy Antonio

AU - Villanueva-Batallanos, Marilyn

AU - Clemente-Castillo, Consuelo Del Pilar

AU - Espinoza-Casco, Roque Juan

PY - 2022/10/12

Y1 - 2022/10/12

N2 - Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

AB - Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

KW - Advertising

KW - Chatbot

KW - Data Science

KW - Decision Making

KW - LinkedIn

KW - Professional Profile

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U2 - 10.56294/dm202250

DO - 10.56294/dm202250

M3 - Artículo

AN - SCOPUS:85169577679

SN - 2953-4917

VL - 1

JO - Data and Metadata

JF - Data and Metadata

M1 - 50

ER -

Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

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