Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Bautista Gonzales Belermina del Carmen; Estrella Gavidia Raúl Absalón; Vidal Taboada Silvia Lourdes; Collazos Alarcón Mercedes Alejandrina; Pisfil Benites Nilthon

doi:10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Bautista Gonzales Belermina del Carmen
, Estrella Gavidia Raúl Absalón
, Vidal Taboada Silvia Lourdes
, Collazos Alarcón Mercedes Alejandrina
, Pisfil Benites Nilthon

César Vallejo University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

Translated title of the contribution	Consumer behavior of the gastronomic industry in the city of Chiclayo
Original language	Spanish
Title of host publication	Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtitle of host publication	"Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023
Publisher	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)	9786289520774
DOIs	https://doi.org/10.18687/LEIRD2023.1.1.318
State	Published - 1 Jan 2023
Event	3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 - Virtual, Online Duration: 4 Dec 2023 → 6 Dec 2023

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (Electronic)	2414-6390

Conference

Conference	3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
City	Virtual, Online
Period	4/12/23 → 6/12/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

10.18687/LEIRD2023.1.1.318

Cite this

del Carmen, B. G. B., Absalón, E. G. R., Lourdes, V. T. S., Alejandrina, C. A. M., & Nilthon, P. B. (2023). Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. In Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023 Article 318 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2023.1.1.318

del Carmen, Bautista Gonzales Belermina ; Absalón, Estrella Gavidia Raúl ; Lourdes, Vidal Taboada Silvia et al. / Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Comportamiento del consumidor del rubro gastron{\'o}mico en la ciudad de Chiclayo",

abstract = "The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.",

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author = "\{del Carmen\}, \{Bautista Gonzales Belermina\} and Absal{\'o}n, \{Estrella Gavidia Ra{\'u}l\} and Lourdes, \{Vidal Taboada Silvia\} and Alejandrina, \{Collazos Alarc{\'o}n Mercedes\} and Nilthon, \{Pisfil Benites\}",

note = "Publisher Copyright: {\textcopyright} 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 ; Conference date: 04-12-2023 Through 06-12-2023",

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doi = "10.18687/LEIRD2023.1.1.318",

language = "Espa{\~n}ol",

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booktitle = "Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development",

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del Carmen, BGB, Absalón, EGR, Lourdes, VTS, Alejandrina, CAM & Nilthon, PB 2023, Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. in Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023., 318, Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023, Virtual, Online, 4/12/23. https://doi.org/10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. / del Carmen, Bautista Gonzales Belermina; Absalón, Estrella Gavidia Raúl; Lourdes, Vidal Taboada Silvia et al.
Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions, 2023. 318 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

AU - del Carmen, Bautista Gonzales Belermina

AU - Absalón, Estrella Gavidia Raúl

AU - Lourdes, Vidal Taboada Silvia

AU - Alejandrina, Collazos Alarcón Mercedes

AU - Nilthon, Pisfil Benites

PY - 2023/1/1

Y1 - 2023/1/1

N2 - The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

AB - The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

KW - Gastronomic industry

KW - chiclayan consumer

KW - factors consumer behavior

KW - purchase decision

KW - purchase intention

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DO - 10.18687/LEIRD2023.1.1.318

M3 - Contribución a la conferencia

AN - SCOPUS:85187277398

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development

PB - Latin American and Caribbean Consortium of Engineering Institutions

T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023

Y2 - 4 December 2023 through 6 December 2023

ER -

del Carmen BGB, Absalón EGR, Lourdes VTS, Alejandrina CAM, Nilthon PB. Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. In Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions. 2023. 318. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Abstract

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Conference

UN SDGs

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