TY - GEN
T1 - Determinants factors of mobile wallet adoption and recommendation
T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
AU - Enriquez, Benicio Gonzalo Acosta
AU - Pérez, César Robin Vilcapoma
AU - Ballesteros, Marco Agustín Arbulú
AU - Ninaquispe, Jose Carlos Montes
AU - María, Alberto Luis Pantaleón Santa
AU - de los Ángeles Guzmán Valle, María
AU - Mogollón García, Francisco Segundo
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - The study made it possible to evaluate the determinants factors of mobile wallet adoption and recommendation among Peruvian merchants. Methodologically, the study was based on a quantitative approach, with a non-experimental and descriptive-exploratory design, using a survey and a questionnaire as techniques. The population consisted of merchants, users of the electronic wallet, Trujillo, 2023. The results concluded that: (1) The study conducted an empirical evaluation of the factors that influence the adoption and recommendation of digital wallet services of the UTUAT2 model in the Peruvian context, empirically corroborating the significant prevalence of seven factors. (2) Ease of use, perceived usefulness, attitude, and perceived satisfaction presented high levels of perception by merchant users of mobile wallet services, which would explain the massive increase of users during the Covid-19 pandemic and in the post-pandemic stage. (3) Perceived risk of inappropriate or malicious use of personal information and insecurity also showed high levels of perception by merchant users of mobile wallet services. (4) Intention to use and recommendation of mobile wallet services also showed high levels of perception by merchant users, which explains the massive popularity of these services.
AB - The study made it possible to evaluate the determinants factors of mobile wallet adoption and recommendation among Peruvian merchants. Methodologically, the study was based on a quantitative approach, with a non-experimental and descriptive-exploratory design, using a survey and a questionnaire as techniques. The population consisted of merchants, users of the electronic wallet, Trujillo, 2023. The results concluded that: (1) The study conducted an empirical evaluation of the factors that influence the adoption and recommendation of digital wallet services of the UTUAT2 model in the Peruvian context, empirically corroborating the significant prevalence of seven factors. (2) Ease of use, perceived usefulness, attitude, and perceived satisfaction presented high levels of perception by merchant users of mobile wallet services, which would explain the massive increase of users during the Covid-19 pandemic and in the post-pandemic stage. (3) Perceived risk of inappropriate or malicious use of personal information and insecurity also showed high levels of perception by merchant users of mobile wallet services. (4) Intention to use and recommendation of mobile wallet services also showed high levels of perception by merchant users, which explains the massive popularity of these services.
KW - UTUAT2
KW - determinants factors
KW - digital transformation
KW - merchants
KW - mobile wallet
UR - https://www.scopus.com/pages/publications/85187243246
U2 - 10.18687/LEIRD2023.1.1.280
DO - 10.18687/LEIRD2023.1.1.280
M3 - Contribución a la conferencia
AN - SCOPUS:85187243246
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
PB - Latin American and Caribbean Consortium of Engineering Institutions
Y2 - 4 December 2023 through 6 December 2023
ER -