Educación y emprendimiento: entre la innovación y la supervivencia

Education, whether formal or non-formal, for entrepreneurship is seen as an unavoidable opportunity to create businesses with relative stability and success, since the globalization of markets has made entrepreneurial initiatives more complex and problematic due to the high levels of participation and competitiveness. For this reason, this study aims – applying the hermeneutic documentary methodological approach – to analyze the impact of education for entrepreneurship, using innovation as a survival tool. The findings allowed us to recognize that the intention of creating companies must be through the formation of creative skills in the individual actor, to generate in fact innovation as a driver of differentiation to face the challenges and problems of the creative process of entrepreneurship. Innovation and the use of disruptive technologies in startups is considered a factor of resistance to the threat in an increasingly competitive and dynamic market.