El comercio electrónico como estrategia para promover la competitividad en MYPES de mujeres emprendedoras de Catacaos, Piura

The objective of this article is to evaluate the potential of electronic commerce as a strategy to promote the competitiveness of the MYPES of women entrepreneurs of Catacaos, Piura. A longitudinal research design was applied taking as a population women leader of MYPES entrepreneurs in Catacaos, Piura. A two-stage questionnaire was applied, during the 2021 and 2022. The article concludes that electronic commerce has great potential as a strategy to promote the competitiveness of the MYPES of women entrepreneurs of Catacaos, Piura, which have an attitude highly favorable with respect to electronic commerce, noting a favorable evolution in the technology used in the context of electronic commerce. On the other hand, the resources that are made available to electronic commerce are increasing, which is reinforced with the evidence of a growth in the sales of the MYPES product of the use of ICTs.