Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

Guanilo Alcantara Stefano Rodrigo; Tirado Campos Maylee Nicole; Wong Aitken Higinio; Calvanapón Alva Flor Alicia

doi:10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

Guanilo Alcantara Stefano Rodrigo
, Tirado Campos Maylee Nicole
, Wong Aitken Higinio
, Calvanapón Alva Flor Alicia

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.

Translated title of the contribution	Commercial strategies and customer satisfaction of the Imperial E.I.R.L. Trujillo, 2022
Original language	Spanish
Title of host publication	Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtitle of host publication	Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022
Editors	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Publisher	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)	9786289520736
DOIs	https://doi.org/10.18687/LEIRD2022.1.1.57
State	Published - 1 Jan 2022
Externally published	Yes
Event	2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 - Virtual, Online, Colombia Duration: 6 Dec 2022 → 7 Dec 2022

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volume	2022-December
ISSN (Electronic)	2414-6390

Conference

Conference	2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
Country/Territory	Colombia
City	Virtual, Online
Period	6/12/22 → 7/12/22

Access to Document

10.18687/LEIRD2022.1.1.57

Cite this

Stefano Rodrigo, G. A., Maylee Nicole, T. C., Higinio, W. A., & Flor Alicia, C. A. (2022). Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. In M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2022-December). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2022.1.1.57

Stefano Rodrigo, Guanilo Alcantara ; Maylee Nicole, Tirado Campos ; Higinio, Wong Aitken et al. / Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Estrategias comerciales y la satisfacci{\'o}n de los clientes de la cl{\'i}nica dental Imperial E.I.R.L. Trujillo, 2022",

abstract = "The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.",

keywords = "Business Strategies, Customer Satisfaction, Customers",

author = "\{Stefano Rodrigo\}, \{Guanilo Alcantara\} and \{Maylee Nicole\}, \{Tirado Campos\} and Higinio, \{Wong Aitken\} and \{Flor Alicia\}, \{Calvanap{\'o}n Alva\}",

note = "Publisher Copyright: {\textcopyright} 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 ; Conference date: 06-12-2022 Through 07-12-2022",

year = "2022",

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doi = "10.18687/LEIRD2022.1.1.57",

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series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

publisher = "Latin American and Caribbean Consortium of Engineering Institutions",

editor = "\{Larrondo Petrie\}, \{Maria M.\} and Jose Texier and Matta, \{Rodolfo Andres Rivas\}",

booktitle = "Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development",

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Stefano Rodrigo, GA, Maylee Nicole, TC, Higinio, WA & Flor Alicia, CA 2022, Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. in MM Larrondo Petrie, J Texier & RAR Matta (eds), Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, vol. 2022-December, Latin American and Caribbean Consortium of Engineering Institutions, 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022, Virtual, Online, Colombia, 6/12/22. https://doi.org/10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. / Stefano Rodrigo, Guanilo Alcantara; Maylee Nicole, Tirado Campos; Higinio, Wong Aitken et al.
Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2022-December).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Stefano Rodrigo, Guanilo Alcantara

AU - Maylee Nicole, Tirado Campos

AU - Higinio, Wong Aitken

AU - Flor Alicia, Calvanapón Alva

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N2 - The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.

AB - The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.

KW - Business Strategies

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Stefano Rodrigo GA, Maylee Nicole TC, Higinio WA , Flor Alicia CA. Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. In Larrondo Petrie MM, Texier J, Matta RAR, editors, Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. Latin American and Caribbean Consortium of Engineering Institutions. 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

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