TY - GEN
T1 - Estrategias de Marketing de Contenidos en la Gestión de Ventas
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
AU - Gavidia-Cruzado, Karoline M.
AU - Tirado-Salcedo, Shirley A.
AU - Moriugarte, Claudia E.
AU - Uceda-Davila, Lucero D.
AU - Cieza-Mostacero, Segundo E.
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - The present research applied with a quantitative approach, with a pre-experimental design, had the purpose of determining the influence of the implementation of content marketing strategies in the sales management of the Botica Salud Farma of Trujillo in 2022, for which it was used an observation sheet, which went through a reliability process through the sofware SPSS ver. 25. To measure the level of productivity, sales growth and sales effectiveness, values before and after the implementation of content marketing strategies, for which the methodology proposed by Monacchi was used as a basis: research, plan, design, disseminate and evaluate; the same one that was executed during the months of October and November, 2022 making a comparison with previous months that were May and June the main results of the sales management indicators, an increase in the level of productivity was detected by 5 %, sales growth of 213% and sales effectiveness of 7%. It is concluded that the influence of the implementation of content marketing strategies was reflected in only one indicator of the sales management of Botica Salud Farma.
AB - The present research applied with a quantitative approach, with a pre-experimental design, had the purpose of determining the influence of the implementation of content marketing strategies in the sales management of the Botica Salud Farma of Trujillo in 2022, for which it was used an observation sheet, which went through a reliability process through the sofware SPSS ver. 25. To measure the level of productivity, sales growth and sales effectiveness, values before and after the implementation of content marketing strategies, for which the methodology proposed by Monacchi was used as a basis: research, plan, design, disseminate and evaluate; the same one that was executed during the months of October and November, 2022 making a comparison with previous months that were May and June the main results of the sales management indicators, an increase in the level of productivity was detected by 5 %, sales growth of 213% and sales effectiveness of 7%. It is concluded that the influence of the implementation of content marketing strategies was reflected in only one indicator of the sales management of Botica Salud Farma.
KW - Market study
KW - managment
KW - market
KW - marketing
KW - sales managment
UR - https://www.scopus.com/pages/publications/85172332262
M3 - Contribución a la conferencia
AN - SCOPUS:85172332262
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
PB - Latin American and Caribbean Consortium of Engineering Institutions
Y2 - 19 July 2023 through 21 July 2023
ER -