Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets

Aldahir Brincel Burgos Cabanillas; Norka Maricielo Paredes Chuquilín; Marco Agustín Arbulú Ballesteros

doi:10.3390/bs16040602

Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets

Aldahir Brincel Burgos Cabanillas
, Norka Maricielo Paredes Chuquilín
, Marco Agustín Arbulú Ballesteros

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	602
Journal	Behavioral Sciences
Volume	16
Issue number	4
DOIs	https://doi.org/10.3390/bs16040602
State	Published - 1 Apr 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

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10.3390/bs16040602

Cite this

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title = "Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets",

keywords = "behavioral loyalty, consumer behavior, emerging markets, experiential processing, moderation analysis, perceived value",

author = "\{Burgos Cabanillas\}, \{Aldahir Brincel\} and \{Paredes Chuquil{\'i}n\}, \{Norka Maricielo\} and \{Arbul{\'u} Ballesteros\}, \{Marco Agust{\'i}n\}",

note = "Publisher Copyright: {\textcopyright} 2026 by the authors.",

year = "2026",

month = apr,

day = "1",

doi = "10.3390/bs16040602",

language = "English",

volume = "16",

journal = "Behavioral Sciences",

issn = "2076-328X",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "4",

}

Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets. / Burgos Cabanillas, Aldahir Brincel; Paredes Chuquilín, Norka Maricielo; Arbulú Ballesteros, Marco Agustín.
In: Behavioral Sciences, Vol. 16, No. 4, 602, 01.04.2026.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Experiential Processing and Consumer Loyalty Behavior

T2 - The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets

AU - Burgos Cabanillas, Aldahir Brincel

AU - Paredes Chuquilín, Norka Maricielo

AU - Arbulú Ballesteros, Marco Agustín

PY - 2026/4/1

Y1 - 2026/4/1

KW - behavioral loyalty

KW - consumer behavior

KW - emerging markets

KW - experiential processing

KW - moderation analysis

KW - perceived value

UR - https://www.scopus.com/pages/publications/105037056805

U2 - 10.3390/bs16040602

DO - 10.3390/bs16040602

M3 - Article

AN - SCOPUS:105037056805

SN - 2076-328X

VL - 16

JO - Behavioral Sciences

JF - Behavioral Sciences

IS - 4

M1 - 602

ER -

Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets

UN SDGs

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