EXPLORING THE CHALLENGES OF SOCIAL AND SUSTAINABLE ENTREPRENEURSHIP STRATEGY: A REVIEW OF THE LITERATURE

The increasing degradation of the environment and its negative impact on modern economies have generated the need to understand and address the challenges faced by social and sustainable enterprises (SEs) in their quest to create economic, social, and environmental value; therefore, the study sought to analyze the challenges faced by social and SEs through a literature review that encompassed the scrutiny of databases such as Scopus, ScienceDirect, EBSCOhost, and Google Scholar; where the results revealed that social entrepreneurship has become a national contribution to alleviating social, economic, and environmental concerns (Chichevaliev et al., 2023). Being necessary to counter the challenges they present to achieve dual economic and social advantages (Neumann, 2022); revealing a number of multifaceted challenges, including financial, managerial, cultural, institutional, and environmental constraints, based on three pillars (economic, environmental and social), suggesting the need for policies and programs that support the development of entrepreneurial skills and promote an enabling environment for social entrepreneurship that is sustainable in the long term. In addition, it highlights the importance of addressing the challenges identified to promote the viability and sustainability of social enterprises, as well as their contribution to achieving the sustainable development goals (SDGs).