Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

Robert Jair Patiño-Rivas; Víctor Hugo Fernández-Bedoya

doi:10.18687/LACCEI2025.1.1.883

Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

Robert Jair Patiño-Rivas
, Víctor Hugo Fernández-Bedoya

Research output: Contribution to journal › Conference article › peer-review

Original language	English
Journal	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Issue number	2025
DOIs	https://doi.org/10.18687/LACCEI2025.1.1.883
State	Published - 1 Jan 2025
Event	23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025 - Virtual, Online Duration: 16 Jul 2025 → 18 Jul 2025

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title = "Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024",

keywords = "Customer Loyalty, Experiential Marketing, Marketing",

author = "\{Jair Pati{\~n}o-Rivas\}, Robert and \{Hugo Fern{\'a}ndez-Bedoya\}, V{\'i}ctor",

note = "Publisher Copyright: {\textcopyright} 2025 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025 ; Conference date: 16-07-2025 Through 18-07-2025",

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T1 - Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

AU - Jair Patiño-Rivas, Robert

AU - Hugo Fernández-Bedoya, Víctor

PY - 2025/1/1

Y1 - 2025/1/1

KW - Customer Loyalty

KW - Experiential Marketing

KW - Marketing

UR - https://www.scopus.com/pages/publications/105019312216

U2 - 10.18687/LACCEI2025.1.1.883

DO - 10.18687/LACCEI2025.1.1.883

M3 - Conference article

AN - SCOPUS:105019312216

SN - 2414-6390

JO - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

JF - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

IS - 2025

T2 - 23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025

Y2 - 16 July 2025 through 18 July 2025

ER -

Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

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