Impact of Social Media Marketing on University Students - Peru

Julissa Elizabeth Reyna González; Víctor Ricardo Flores-Rivas; Irene Merino Flores

doi:10.1007/978-3-030-90238-4_25

Impact of Social Media Marketing on University Students - Peru

Julissa Elizabeth Reyna González
, Víctor Ricardo Flores-Rivas
, Irene Merino Flores

Brazil, Mexico and Peru Research Community

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	HCI International 2021 - Late Breaking Papers
Subtitle of host publication	Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings
Editors	Constantine Stephanidis, Marcelo M. Soares, Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus, Sakae Yamamoto, Hirohiko Mori, Pei-Luen Patrick Rau, Gabriele Meiselwitz, Xiaowen Fang, Abbas Moallem
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	357-366
Number of pages	10
ISBN (Print)	9783030902377
DOIs	https://doi.org/10.1007/978-3-030-90238-4_25
State	Published - 1 Jan 2021
Event	23rd International Conference on Human-Computer Interaction , HCII 2021 - Virtual, online Duration: 24 Jul 2021 → 29 Jul 2021

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	13094 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	23rd International Conference on Human-Computer Interaction , HCII 2021
City	Virtual, online
Period	24/07/21 → 29/07/21

Access to Document

10.1007/978-3-030-90238-4_25

Cite this

Reyna González, J. E., Flores-Rivas, V. R., & Merino Flores, I. (2021). Impact of Social Media Marketing on University Students - Peru. In C. Stephanidis, M. M. Soares, M. M. Soares, E. Rosenzweig, A. Marcus, S. Yamamoto, H. Mori, P.-L. P. Rau, G. Meiselwitz, X. Fang, & A. Moallem (Eds.), HCI International 2021 - Late Breaking Papers: Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings (pp. 357-366). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13094 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-90238-4_25

Reyna González, Julissa Elizabeth ; Flores-Rivas, Víctor Ricardo ; Merino Flores, Irene. / Impact of Social Media Marketing on University Students - Peru. HCI International 2021 - Late Breaking Papers: Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings. editor / Constantine Stephanidis ; Marcelo M. Soares ; Marcelo M. Soares ; Elizabeth Rosenzweig ; Aaron Marcus ; Sakae Yamamoto ; Hirohiko Mori ; Pei-Luen Patrick Rau ; Gabriele Meiselwitz ; Xiaowen Fang ; Abbas Moallem. Springer Science and Business Media Deutschland GmbH, 2021. pp. 357-366 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{e4febbce65514698b4a46b6e47b4a9df,

title = "Impact of Social Media Marketing on University Students - Peru",

keywords = "Internet, Marketing, Social media",

author = "\{Reyna Gonz{\'a}lez\}, \{Julissa Elizabeth\} and Flores-Rivas, \{V{\'i}ctor Ricardo\} and \{Merino Flores\}, Irene",

note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Switzerland AG.; 23rd International Conference on Human-Computer Interaction , HCII 2021 ; Conference date: 24-07-2021 Through 29-07-2021",

year = "2021",

month = jan,

day = "1",

doi = "10.1007/978-3-030-90238-4\_25",

language = "English",

isbn = "9783030902377",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "357--366",

editor = "Constantine Stephanidis and Soares, \{Marcelo M.\} and Soares, \{Marcelo M.\} and Elizabeth Rosenzweig and Aaron Marcus and Sakae Yamamoto and Hirohiko Mori and Rau, \{Pei-Luen Patrick\} and Gabriele Meiselwitz and Xiaowen Fang and Abbas Moallem",

booktitle = "HCI International 2021 - Late Breaking Papers",

}

Reyna González, JE, Flores-Rivas, VR & Merino Flores, I 2021, Impact of Social Media Marketing on University Students - Peru. in C Stephanidis, MM Soares, MM Soares, E Rosenzweig, A Marcus, S Yamamoto, H Mori, P-LP Rau, G Meiselwitz, X Fang & A Moallem (eds), HCI International 2021 - Late Breaking Papers: Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 13094 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 357-366, 23rd International Conference on Human-Computer Interaction , HCII 2021, Virtual, online, 24/07/21. https://doi.org/10.1007/978-3-030-90238-4_25

Impact of Social Media Marketing on University Students - Peru. / Reyna González, Julissa Elizabeth; Flores-Rivas, Víctor Ricardo; Merino Flores, Irene.
HCI International 2021 - Late Breaking Papers: Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings. ed. / Constantine Stephanidis; Marcelo M. Soares; Marcelo M. Soares; Elizabeth Rosenzweig; Aaron Marcus; Sakae Yamamoto; Hirohiko Mori; Pei-Luen Patrick Rau; Gabriele Meiselwitz; Xiaowen Fang; Abbas Moallem. Springer Science and Business Media Deutschland GmbH, 2021. p. 357-366 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13094 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Impact of Social Media Marketing on University Students - Peru

AU - Reyna González, Julissa Elizabeth

AU - Flores-Rivas, Víctor Ricardo

AU - Merino Flores, Irene

PY - 2021/1/1

Y1 - 2021/1/1

KW - Internet

KW - Marketing

KW - Social media

UR - https://www.scopus.com/pages/publications/85120643994

U2 - 10.1007/978-3-030-90238-4_25

DO - 10.1007/978-3-030-90238-4_25

M3 - Conference contribution

AN - SCOPUS:85120643994

SN - 9783030902377

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 357

EP - 366

BT - HCI International 2021 - Late Breaking Papers

A2 - Stephanidis, Constantine

A2 - Soares, Marcelo M.

A2 - Rosenzweig, Elizabeth

A2 - Marcus, Aaron

A2 - Yamamoto, Sakae

A2 - Mori, Hirohiko

A2 - Rau, Pei-Luen Patrick

A2 - Meiselwitz, Gabriele

A2 - Fang, Xiaowen

A2 - Moallem, Abbas

PB - Springer Science and Business Media Deutschland GmbH

T2 - 23rd International Conference on Human-Computer Interaction , HCII 2021

Y2 - 24 July 2021 through 29 July 2021

ER -

Reyna González JE, Flores-Rivas VR, Merino Flores I. Impact of Social Media Marketing on University Students - Peru. In Stephanidis C, Soares MM, Soares MM, Rosenzweig E, Marcus A, Yamamoto S, Mori H, Rau PLP, Meiselwitz G, Fang X, Moallem A, editors, HCI International 2021 - Late Breaking Papers: Design and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings. Springer Science and Business Media Deutschland GmbH. 2021. p. 357-366. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-90238-4_25

Impact of Social Media Marketing on University Students - Peru

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