Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region

Marco Agustín Arbulú Ballesteros; Cristian Edgardo Alegría Silva; Martín Alexander Rios Cubas; Velia Graciela Vera-Calmet

doi:10.3390/su18083856

Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region

Marco Agustín Arbulú Ballesteros
, Cristian Edgardo Alegría Silva
, Martín Alexander Rios Cubas
, Velia Graciela Vera-Calmet

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	3856
Journal	Sustainability (Switzerland)
Volume	18
Issue number	8
DOIs	https://doi.org/10.3390/su18083856
State	Published - 1 Apr 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

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10.3390/su18083856

Cite this

@article{3669889e05714a85bb71c13fcf1a5201,

title = "Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region",

keywords = "WOM-T, consumer engagement, eWOM, recommendation intention",

author = "Ballesteros, \{Marco Agust{\'i}n Arbul{\'u}\} and \{Alegr{\'i}a Silva\}, \{Cristian Edgardo\} and Cubas, \{Mart{\'i}n Alexander Rios\} and Vera-Calmet, \{Velia Graciela\}",

note = "Publisher Copyright: {\textcopyright} 2026 by the authors.",

year = "2026",

month = apr,

day = "1",

doi = "10.3390/su18083856",

language = "English",

volume = "18",

journal = "Sustainability (Switzerland)",

issn = "2071-1050",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "8",

}

Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region. / Ballesteros, Marco Agustín Arbulú; Alegría Silva, Cristian Edgardo; Cubas, Martín Alexander Rios et al.
In: Sustainability (Switzerland), Vol. 18, No. 8, 3856, 01.04.2026.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region

AU - Ballesteros, Marco Agustín Arbulú

AU - Alegría Silva, Cristian Edgardo

AU - Cubas, Martín Alexander Rios

AU - Vera-Calmet, Velia Graciela

PY - 2026/4/1

Y1 - 2026/4/1

KW - WOM-T

KW - consumer engagement

KW - eWOM

KW - recommendation intention

UR - https://www.scopus.com/pages/publications/105036856697

U2 - 10.3390/su18083856

DO - 10.3390/su18083856

M3 - Article

AN - SCOPUS:105036856697

SN - 2071-1050

VL - 18

JO - Sustainability (Switzerland)

JF - Sustainability (Switzerland)

IS - 8

M1 - 3856

ER -

Multivariate Analysis of Predictors of Online and Offline Word of Mouth Among Internet-Connected Consumers in the Lambayeque Region

UN SDGs

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