Online marketing and business competitiveness of a retail, Los Olivos, 2023

Dennis Alexander Bengoa-Huarsaya; Víctor Hugo Fernández-Bedoya

doi:10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023

Dennis Alexander Bengoa-Huarsaya
, Víctor Hugo Fernández-Bedoya

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r^2=0.1466). Finally, conclusions and recommendations were issued.

Original language	English
Title of host publication	Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtitle of host publication	Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024
Editors	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Publisher	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)	9786289661309
DOIs	https://doi.org/10.18687/LEIRD2024.1.1.245
State	Published - 1 Jan 2024
Event	4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024 - Virtual, Online, Colombia Duration: 2 Dec 2024 → 4 Dec 2024

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (Electronic)	2414-6390

Conference

Conference	4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Country/Territory	Colombia
City	Virtual, Online
Period	2/12/24 → 4/12/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Access to Document

10.18687/LEIRD2024.1.1.245

Cite this

Bengoa-Huarsaya, D. A., & Fernández-Bedoya, V. H. (2024). Online marketing and business competitiveness of a retail, Los Olivos, 2023. In M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024 Article 245 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2024.1.1.245

Bengoa-Huarsaya, Dennis Alexander ; Fernández-Bedoya, Víctor Hugo. / Online marketing and business competitiveness of a retail, Los Olivos, 2023. Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

@inproceedings{a68e74db00c648b7aaaee7dc6ed2671f,

title = "Online marketing and business competitiveness of a retail, Los Olivos, 2023",

abstract = "Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.",

keywords = "business competitiveness, marketing, online marketing",

author = "Bengoa-Huarsaya, \{Dennis Alexander\} and Fern{\'a}ndez-Bedoya, \{V{\'i}ctor Hugo\}",

note = "Publisher Copyright: {\textcopyright} 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024 ; Conference date: 02-12-2024 Through 04-12-2024",

year = "2024",

month = jan,

day = "1",

doi = "10.18687/LEIRD2024.1.1.245",

language = "English",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

publisher = "Latin American and Caribbean Consortium of Engineering Institutions",

editor = "\{Larrondo Petrie\}, \{Maria M.\} and Jose Texier and Matta, \{Rodolfo Andres Rivas\}",

booktitle = "Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development",

}

Bengoa-Huarsaya, DA & Fernández-Bedoya, VH 2024, Online marketing and business competitiveness of a retail, Los Olivos, 2023. in MM Larrondo Petrie, J Texier & RAR Matta (eds), Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024., 245, Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024, Virtual, Online, Colombia, 2/12/24. https://doi.org/10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023. / Bengoa-Huarsaya, Dennis Alexander; Fernández-Bedoya, Víctor Hugo.
Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2024. 245 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Online marketing and business competitiveness of a retail, Los Olivos, 2023

AU - Bengoa-Huarsaya, Dennis Alexander

AU - Fernández-Bedoya, Víctor Hugo

PY - 2024/1/1

Y1 - 2024/1/1

N2 - Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.

AB - Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.

KW - business competitiveness

KW - marketing

KW - online marketing

UR - https://www.scopus.com/pages/publications/85217192878

U2 - 10.18687/LEIRD2024.1.1.245

DO - 10.18687/LEIRD2024.1.1.245

M3 - Conference contribution

AN - SCOPUS:85217192878

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development

A2 - Larrondo Petrie, Maria M.

A2 - Texier, Jose

A2 - Matta, Rodolfo Andres Rivas

PB - Latin American and Caribbean Consortium of Engineering Institutions

T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024

Y2 - 2 December 2024 through 4 December 2024

ER -

Bengoa-Huarsaya DA, Fernández-Bedoya VH. Online marketing and business competitiveness of a retail, Los Olivos, 2023. In Larrondo Petrie MM, Texier J, Matta RAR, editors, Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. Latin American and Caribbean Consortium of Engineering Institutions. 2024. 245. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023

Abstract

Publication series

Conference

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this