@inproceedings{6da99defcb85406a8c12be9787736899,
title = "Relationship marketing and its influence on purchase motivation in a hardware store in Cercado de Lima, 2025",
keywords = "attitude, commercialization, Marketing, motivation, willingness to perform",
author = "Cobos-Cruz, \{Milene Nataly\} and Fern{\'a}ndez-Bedoya, \{V{\'i}ctor Hugo\}",
note = "Publisher Copyright: {\textcopyright} LEIRD 2025.All rights reserved.; 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025 ; Conference date: 01-12-2025 Through 03-12-2025",
year = "2025",
month = jan,
day = "1",
doi = "10.18687/LEIRD2025.1.1.648",
language = "English",
series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",
publisher = "Latin American and Caribbean Consortium of Engineering Institutions",
editor = "\{Larrondo Petrie\}, \{Maria M.\} and Jose Texier and \{Rivas Matta\}, \{Rodolfo Andr�s\}",
booktitle = "Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose",
}