SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Marco Agustín Arbulú Ballesteros; Jose Carlos Montes Ninaquispe; María de los Ángeles Guzmán Valle; Emma Verónica Ramos Farroñán; Alberto Luis Pantaleón Santa María; Sandra Elizabeth Pagador Flores; Mogollón García Francisco Segundo

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Marco Agustín Arbulú Ballesteros
, Jose Carlos Montes Ninaquispe
, María de los Ángeles Guzmán Valle
, Emma Verónica Ramos Farroñán
, Alberto Luis Pantaleón Santa María
, Sandra Elizabeth Pagador Flores
, Mogollón García Francisco Segundo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

Translated title of the contribution	Satisfaction, trust, involvement and propensity to new technologies as predictors of impulse purchase
Original language	Spanish
Title of host publication	Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
Subtitle of host publication	Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023
Editors	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Publisher	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)	9786289520743
State	Published - 1 Jan 2023
Event	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 - Buenos Aires, Argentina Duration: 19 Jul 2023 → 21 Jul 2023

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volume	2023-July
ISSN (Electronic)	2414-6390

Conference

Conference	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Country/Territory	Argentina
City	Buenos Aires
Period	19/07/23 → 21/07/23

Cite this

Ballesteros, M. A. A., Ninaquispe, J. C. M., de los Ángeles Guzmán Valle, M., Farroñán, E. V. R., María, A. L. P. S., Flores, S. E. P., & Segundo, M. G. F. (2023). SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. In M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July). Latin American and Caribbean Consortium of Engineering Institutions.

Ballesteros, Marco Agustín Arbulú ; Ninaquispe, Jose Carlos Montes ; de los Ángeles Guzmán Valle, María et al. / SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "SATISFACCI{\'O}N, CONFIANZA, IMPLICACI{\'O}N Y PROPENSI{\'O}N A LAS NUEVAS TECNOLOG{\'I}AS COMO PREDICTORES DE LA COMPRA POR IMPULSO",

abstract = "The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.",

keywords = "impulse purchase, mobile commerce, purchase factors",

author = "Ballesteros, \{Marco Agust{\'i}n Arbul{\'u}\} and Ninaquispe, \{Jose Carlos Montes\} and \{de los {\'A}ngeles Guzm{\'a}n Valle\}, Mar{\'i}a and Farro{\~n}{\'a}n, \{Emma Ver{\'o}nica Ramos\} and Mar{\'i}a, \{Alberto Luis Pantale{\'o}n Santa\} and Flores, \{Sandra Elizabeth Pagador\} and Segundo, \{Mogoll{\'o}n Garc{\'i}a Francisco\}",

note = "Publisher Copyright: {\textcopyright} 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 ; Conference date: 19-07-2023 Through 21-07-2023",

year = "2023",

month = jan,

day = "1",

language = "Espa{\~n}ol",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

publisher = "Latin American and Caribbean Consortium of Engineering Institutions",

editor = "\{Larrondo Petrie\}, \{Maria M.\} and Jose Texier and Matta, \{Rodolfo Andres Rivas\}",

booktitle = "Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology",

}

Ballesteros, MAA, Ninaquispe, JCM, de los Ángeles Guzmán Valle, M, Farroñán, EVR, María, ALPS, Flores, SEP & Segundo, MGF 2023, SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. in MM Larrondo Petrie, J Texier & RAR Matta (eds), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, vol. 2023-July, Latin American and Caribbean Consortium of Engineering Institutions, 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023, Buenos Aires, Argentina, 19/07/23.

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. / Ballesteros, Marco Agustín Arbulú; Ninaquispe, Jose Carlos Montes; de los Ángeles Guzmán Valle, María et al.
Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

AU - Ballesteros, Marco Agustín Arbulú

AU - Ninaquispe, Jose Carlos Montes

AU - de los Ángeles Guzmán Valle, María

AU - Farroñán, Emma Verónica Ramos

AU - María, Alberto Luis Pantaleón Santa

AU - Flores, Sandra Elizabeth Pagador

AU - Segundo, Mogollón García Francisco

PY - 2023/1/1

Y1 - 2023/1/1

N2 - The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

AB - The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

KW - impulse purchase

KW - mobile commerce

KW - purchase factors

UR - https://www.scopus.com/pages/publications/85172394129

M3 - Contribución a la conferencia

AN - SCOPUS:85172394129

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology

A2 - Larrondo Petrie, Maria M.

A2 - Texier, Jose

A2 - Matta, Rodolfo Andres Rivas

PB - Latin American and Caribbean Consortium of Engineering Institutions

T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023

Y2 - 19 July 2023 through 21 July 2023

ER -

Ballesteros MAA, Ninaquispe JCM, de los Ángeles Guzmán Valle M, Farroñán EVR, María ALPS, Flores SEP et al. SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. In Larrondo Petrie MM, Texier J, Matta RAR, editors, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Latin American and Caribbean Consortium of Engineering Institutions. 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Abstract

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