Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Jorge Lira Camargo; Ivan Crispin Sanchez; Zoila Rosa Lira Camargo; Giancarlo Sanchez Atuncar; Luis Gerónimo Lira Camargo; Celso Concha del Castillo

doi:10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Jorge Lira Camargo
, Ivan Crispin Sanchez
, Zoila Rosa Lira Camargo
, Giancarlo Sanchez Atuncar
, Luis Gerónimo Lira Camargo
, Celso Concha del Castillo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

Original language	English
Title of host publication	Information Systems and Technologies - WorldCIST 2022
Editors	Alvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	188-194
Number of pages	7
ISBN (Print)	9783031048180
DOIs	https://doi.org/10.1007/978-3-031-04819-7_20
State	Published - 1 Jan 2022
Externally published	Yes
Event	10th World Conference on Information Systems and Technologies, WorldCIST 2022 - Budva, Montenegro Duration: 12 Apr 2022 → 14 Apr 2022

Publication series

Name	Lecture Notes in Networks and Systems
Volume	469 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	10th World Conference on Information Systems and Technologies, WorldCIST 2022
Country/Territory	Montenegro
City	Budva
Period	12/04/22 → 14/04/22

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Access to Document

10.1007/978-3-031-04819-7_20

Cite this

Lira Camargo, J., Crispin Sanchez, I., Lira Camargo, Z. R., Sanchez Atuncar, G., Lira Camargo, L. G., & Concha del Castillo, C. (2022). Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. In A. Rocha, H. Adeli, G. Dzemyda, & F. Moreira (Eds.), Information Systems and Technologies - WorldCIST 2022 (pp. 188-194). (Lecture Notes in Networks and Systems; Vol. 469 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-04819-7_20

Lira Camargo, Jorge ; Crispin Sanchez, Ivan ; Lira Camargo, Zoila Rosa et al. / Step-by-Step Implementation to Position Small Business Services on Google Search Engine : Methodology for the Positioning of the Website on the Google Platform. Information Systems and Technologies - WorldCIST 2022. editor / Alvaro Rocha ; Hojjat Adeli ; Gintautas Dzemyda ; Fernando Moreira. Springer Science and Business Media Deutschland GmbH, 2022. pp. 188-194 (Lecture Notes in Networks and Systems).

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title = "Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform",

abstract = "The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.",

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Lira Camargo, J, Crispin Sanchez, I, Lira Camargo, ZR, Sanchez Atuncar, G, Lira Camargo, LG & Concha del Castillo, C 2022, Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. in A Rocha, H Adeli, G Dzemyda & F Moreira (eds), Information Systems and Technologies - WorldCIST 2022. Lecture Notes in Networks and Systems, vol. 469 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 188-194, 10th World Conference on Information Systems and Technologies, WorldCIST 2022, Budva, Montenegro, 12/04/22. https://doi.org/10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. / Lira Camargo, Jorge; Crispin Sanchez, Ivan; Lira Camargo, Zoila Rosa et al.
Information Systems and Technologies - WorldCIST 2022. ed. / Alvaro Rocha; Hojjat Adeli; Gintautas Dzemyda; Fernando Moreira. Springer Science and Business Media Deutschland GmbH, 2022. p. 188-194 (Lecture Notes in Networks and Systems; Vol. 469 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - 10th World Conference on Information Systems and Technologies, WorldCIST 2022

AU - Lira Camargo, Jorge

AU - Crispin Sanchez, Ivan

AU - Lira Camargo, Zoila Rosa

AU - Sanchez Atuncar, Giancarlo

AU - Lira Camargo, Luis Gerónimo

AU - Concha del Castillo, Celso

PY - 2022/1/1

Y1 - 2022/1/1

N2 - The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

AB - The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

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KW - Micro and small enterprises

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KW - Services

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SN - 9783031048180

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BT - Information Systems and Technologies - WorldCIST 2022

A2 - Rocha, Alvaro

A2 - Adeli, Hojjat

A2 - Dzemyda, Gintautas

A2 - Moreira, Fernando

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 12 April 2022 through 14 April 2022

ER -

Lira Camargo J, Crispin Sanchez I, Lira Camargo ZR, Sanchez Atuncar G, Lira Camargo LG, Concha del Castillo C. Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. In Rocha A, Adeli H, Dzemyda G, Moreira F, editors, Information Systems and Technologies - WorldCIST 2022. Springer Science and Business Media Deutschland GmbH. 2022. p. 188-194. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Abstract

Publication series

Conference

UN SDGs

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