Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development

K. P.Jaheer Mukthar, Hernan Ramirez Asis, Juan Emilio Vilchez Carcamo, Eva Delfina Zarzosa-Marquez, Rosario Mercedes Huerta Soto

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

1 Cita (Scopus)

Resumen

The changing consumer expectations requires an innovative and advanced technological model in the textile retail. In line with the changing trend towards customers, the customised services are highly appreciated. The use of technology is essential for the effective and efficient way of operating the retail businesses in India. In this juncture, this present study is executed to reveal the reality of business development and customer care excellence through innovative technologies. This research work is aims to establish the role of innovative technology in customer service excellence. This study follows the descriptive and analytical research method. The data has been collected directly from selected organized retail stores from South India, especially from the metropolitan cities. A sum of 45 textile retailers has been interviewed for the purpose of collecting data. Subsequently, a sum of 45 customers has been randomly selected to collect the information related to the role of technology in customer experience. The collected data has been analysed with statistical data. The data expresses descriptive statistics of various operative instruments of sample retail stores in the study area. Subsequently, the analysis on the customer side, portraits that product identification, suggestions, purchase ideas, shopping analysis, reward points details, customer queries, availability of kiosks, availability of wifi, and payment gateways facilities. On the whole, the business development and customer service enhancement of retail textile stores have been taken place through the technological adaptation.

Idioma originalInglés
Título de la publicación alojadaExplore Business, Technology Opportunities and Challenges ‎After the Covid-19 Pandemic
EditoresBahaaeddin Alareeni, Allam Hamdan
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas24-37
Número de páginas14
ISBN (versión impresa)9783031089534
DOI
EstadoPublicada - 2023
EventoInternational Conference on Business and Technology , ICBT 2021 - Istanbul, Turquía
Duración: 6 nov. 20217 nov. 2021

Serie de la publicación

NombreLecture Notes in Networks and Systems
Volumen495 LNNS
ISSN (versión impresa)2367-3370
ISSN (versión digital)2367-3389

Conferencia

ConferenciaInternational Conference on Business and Technology , ICBT 2021
País/TerritorioTurquía
CiudadIstanbul
Período6/11/217/11/21

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