AUDIOVISUAL CONTENT OF YOUTUBE VIDEOS ON THE RESEARCH PROBLEM STATEMENT. A Didactic Analysis of their Relevance

The use of YouTube videos as an alternative medium for informal learning has become increasingly prevalent among undergraduate and graduate students. The research, which employed a mixed methodology, sought to conduct a didactic analysis of the relevance of audiovisual content in YouTube videos in relation to the approach taken to the research problem. Descriptive and discourse analysis were used to this end, with the result that the audiovisual content of these videos was found to be of insufficient relevance in terms of structure (use of visual and conceptual elements, graphic organisers and animations), thematic content (prior knowledge, quotes and references, feedback), communication and methodology. This is because the content does not respond technically to the curricular planning of learning.