Resumen
This study presents the development of a Business Intelligence solution to improve the sales process in the company Inversiones La Pequeñita del Porvenir, Trujillo, in 2023, since, in the company, there was a lack of a system dedicated to sales analysis. The study applied a pure experimental design with a random sample of 30 sales processes, presenting in its indicators a reduction of 56 minutes and 6 seconds in the time to prepare reports, 84.6% in information search time and 80.65 % in the cost of preparing reports, to later contrast it with the Mann-Whitney U test, concluding that the BI solution improves the sales process at Inversiones La Pequeñita del Porvenir, Trujillo.
Título traducido de la contribución | Business Intelligence for the Sales Process: A Case Study in a Company |
---|---|
Idioma original | Español |
Páginas (desde-hasta) | 31-43 |
Número de páginas | 13 |
Publicación | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao |
Volumen | 2023 |
N.º | E65 |
Estado | Publicada - 2024 |
Palabras clave
- BI
- Business intelligence
- Datamart