TY - JOUR
T1 - Business Model Canvas in the entrepreneurs’ business model
T2 - a system approach
AU - Macha-Huamán, Roberto
AU - Zavala-Zavala, Oscar Marcel
AU - Navarro-Soto, Fabiola Cruz
AU - Zárate-Suárez, Julio Samuel
AU - Yaya-Castañeda, Doris Rosario
AU - Chura-Lucar, Rudy Gonzalo
AU - Castilla-Jibaja, Leonardo
AU - Castro-Mejía, Percy Junior
AU - Samaniego-Montoya, Celfa Mónica
AU - Espinoza-Casco, Roque Juan
AU - Romero-Carazas, Rafael
N1 - Publisher Copyright:
© 2023 Macha-Huamán et al., licensed to EAI. This is an open access article distributed under the terms of the CC BY-NC-SA 4.0, which permits copying, redistributing, remixing, transformation, and building upon the material in any medium so long as the original work is properly cited.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Objective: To describe the association of the four main areas of the entrepreneurs’ business model with the Business Model Canvas from a systems approach. Methods: Quantitative approach, non-experimental design with descriptive and correlational scope; the sample consisted of 181 entrepreneurs; the instrument used was the questionnaire. Results; The chi-square test showed that there are dependency relationships between the four business areas and the Business Model Canvas (BMC); in addition, there is a positive and significant association between (1) customer interface and the BMC (0.609); (2) product and BMC (0.540); (3) infrastructure management and BMC (0.671) and (4) financial aspects and BMC (0.658). Therefore, the study showed that the four main areas of the entrepreneurs’ business model are significantly associated with the nine modules of the Business Model Canvas. Conclusion: Despite the positive and significant association of the areas with the BMC, micro and small business entrepreneurs should seek greater positioning in the market, strengthen their value proposition to be competitive in the market, greater resource planning and key partners, and finally, train and be part of financial inclusion and education.
AB - Objective: To describe the association of the four main areas of the entrepreneurs’ business model with the Business Model Canvas from a systems approach. Methods: Quantitative approach, non-experimental design with descriptive and correlational scope; the sample consisted of 181 entrepreneurs; the instrument used was the questionnaire. Results; The chi-square test showed that there are dependency relationships between the four business areas and the Business Model Canvas (BMC); in addition, there is a positive and significant association between (1) customer interface and the BMC (0.609); (2) product and BMC (0.540); (3) infrastructure management and BMC (0.671) and (4) financial aspects and BMC (0.658). Therefore, the study showed that the four main areas of the entrepreneurs’ business model are significantly associated with the nine modules of the Business Model Canvas. Conclusion: Despite the positive and significant association of the areas with the BMC, micro and small business entrepreneurs should seek greater positioning in the market, strengthen their value proposition to be competitive in the market, greater resource planning and key partners, and finally, train and be part of financial inclusion and education.
KW - business model
KW - business model canvas
KW - business model evolution
KW - entrepreneurs
KW - information systems
KW - small enterprises
UR - https://www.scopus.com/pages/publications/85169623149
U2 - 10.4108/eetsis.3594
DO - 10.4108/eetsis.3594
M3 - Article
AN - SCOPUS:85169623149
SN - 2032-9407
VL - 10
SP - 1
EP - 9
JO - EAI Endorsed Transactions on Scalable Information Systems
JF - EAI Endorsed Transactions on Scalable Information Systems
IS - 5
ER -
