Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

Rafael Romero-Carazas; Amarelys Román-Mireles; Tania Quiroz-Quesada; José Gregorio Mora-Barajas; Yta Zunilda Olortegui-Cristóbal; Segundo Víctor Sánchez-Ramírez; Freddy Antonio Ochoa-Tataje; Marilyn Villanueva-Batallanos; Consuelo Del Pilar Clemente-Castillo; Roque Juan Espinoza-Casco

doi:10.56294/dm202250

Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

Rafael Romero-Carazas, Amarelys Román-Mireles, Tania Quiroz-Quesada, José Gregorio Mora-Barajas, Yta Zunilda Olortegui-Cristóbal, Segundo Víctor Sánchez-Ramírez, Freddy Antonio Ochoa-Tataje, Marilyn Villanueva-Batallanos, Consuelo Del Pilar Clemente-Castillo, Roque Juan Espinoza-Casco

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

20 Citas (Scopus)

Resumen

Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

Título traducido de la contribución	LinkedIn chatbot and advertising growth of the professional profile in administration
Idioma original	Español
Número de artículo	50
Publicación	Data and Metadata
Volumen	1
DOI	https://doi.org/10.56294/dm202250
Estado	Publicada - 12 oct. 2022

Palabras clave

Advertising
Chatbot
Data Science
Decision Making
LinkedIn
Professional Profile

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10.56294/dm202250

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Romero-Carazas, R., Román-Mireles, A., Quiroz-Quesada, T., Mora-Barajas, J. G., Olortegui-Cristóbal, Y. Z., Sánchez-Ramírez, S. V., Ochoa-Tataje, F. A., Villanueva-Batallanos, M., Clemente-Castillo, C. D. P., & Espinoza-Casco, R. J. (2022). Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración. Data and Metadata, 1, Artículo 50. https://doi.org/10.56294/dm202250

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title = "Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administraci{\'o}n",

abstract = "Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.",

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author = "Rafael Romero-Carazas and Amarelys Rom{\'a}n-Mireles and Tania Quiroz-Quesada and Mora-Barajas, {Jos{\'e} Gregorio} and Olortegui-Crist{\'o}bal, {Yta Zunilda} and S{\'a}nchez-Ram{\'i}rez, {Segundo V{\'i}ctor} and Ochoa-Tataje, {Freddy Antonio} and Marilyn Villanueva-Batallanos and Clemente-Castillo, {Consuelo Del Pilar} and Espinoza-Casco, {Roque Juan}",

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year = "2022",

month = oct,

day = "12",

doi = "10.56294/dm202250",

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Romero-Carazas, R, Román-Mireles, A, Quiroz-Quesada, T, Mora-Barajas, JG, Olortegui-Cristóbal, YZ, Sánchez-Ramírez, SV, Ochoa-Tataje, FA, Villanueva-Batallanos, M, Clemente-Castillo, CDP & Espinoza-Casco, RJ 2022, 'Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración', Data and Metadata, vol. 1, 50. https://doi.org/10.56294/dm202250

TY - JOUR

T1 - Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

AU - Romero-Carazas, Rafael

AU - Román-Mireles, Amarelys

AU - Quiroz-Quesada, Tania

AU - Mora-Barajas, José Gregorio

AU - Olortegui-Cristóbal, Yta Zunilda

AU - Sánchez-Ramírez, Segundo Víctor

AU - Ochoa-Tataje, Freddy Antonio

AU - Villanueva-Batallanos, Marilyn

AU - Clemente-Castillo, Consuelo Del Pilar

AU - Espinoza-Casco, Roque Juan

PY - 2022/10/12

Y1 - 2022/10/12

N2 - Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

AB - Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023. Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46 % of the students use LinkedIn chatbot, in addition, 43 % indicated that there is an advertising growth. Results: the value obtained was Rho= 0,960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0,973), usefulness (0,954) and reach (0,924). Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna-2023.

KW - Advertising

KW - Chatbot

KW - Data Science

KW - Decision Making

KW - LinkedIn

KW - Professional Profile

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U2 - 10.56294/dm202250

DO - 10.56294/dm202250

M3 - Artículo

AN - SCOPUS:85169577679

SN - 2953-4917

VL - 1

JO - Data and Metadata

JF - Data and Metadata

M1 - 50

ER -

Chatbot de LinkedIn y crecimiento publicitario del perfil profesional en administración

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