Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Bautista Gonzales Belermina del Carmen; Estrella Gavidia Raúl Absalón; Vidal Taboada Silvia Lourdes; Collazos Alarcón Mercedes Alejandrina; Pisfil Benites Nilthon

doi:10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Bautista Gonzales Belermina del Carmen, Estrella Gavidia Raúl Absalón, Vidal Taboada Silvia Lourdes, Collazos Alarcón Mercedes Alejandrina, Pisfil Benites Nilthon

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

1 Cita (Scopus)

Resumen

The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

Título traducido de la contribución	Consumer behavior of the gastronomic industry in the city of Chiclayo
Idioma original	Español
Título de la publicación alojada	Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojada	"Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289520774
DOI	https://doi.org/10.18687/LEIRD2023.1.1.318
Estado	Publicada - 1 ene. 2023
Publicado de forma externa	Sí
Evento	3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 - Virtual, Online Duración: 4 dic. 2023 → 6 dic. 2023

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
Ciudad	Virtual, Online
Período	4/12/23 → 6/12/23

Palabras clave

Gastronomic industry
chiclayan consumer
factors consumer behavior
purchase decision
purchase intention

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

Acceder al documento

10.18687/LEIRD2023.1.1.318

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del Carmen, B. G. B., Absalón, E. G. R., Lourdes, V. T. S., Alejandrina, C. A. M., & Nilthon, P. B. (2023). Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. En Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023 Artículo 318 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2023.1.1.318

del Carmen, Bautista Gonzales Belermina ; Absalón, Estrella Gavidia Raúl ; Lourdes, Vidal Taboada Silvia et al. / Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Comportamiento del consumidor del rubro gastron{\'o}mico en la ciudad de Chiclayo",

abstract = "The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.",

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author = "\{del Carmen\}, \{Bautista Gonzales Belermina\} and Absal{\'o}n, \{Estrella Gavidia Ra{\'u}l\} and Lourdes, \{Vidal Taboada Silvia\} and Alejandrina, \{Collazos Alarc{\'o}n Mercedes\} and Nilthon, \{Pisfil Benites\}",

note = "Publisher Copyright: {\textcopyright} 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 ; Conference date: 04-12-2023 Through 06-12-2023",

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doi = "10.18687/LEIRD2023.1.1.318",

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del Carmen, BGB, Absalón, EGR, Lourdes, VTS, Alejandrina, CAM & Nilthon, PB 2023, Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. En Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023., 318, Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023, Virtual, Online, 4/12/23. https://doi.org/10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. / del Carmen, Bautista Gonzales Belermina; Absalón, Estrella Gavidia Raúl; Lourdes, Vidal Taboada Silvia et al.
Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions, 2023. 318 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

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T1 - Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

AU - del Carmen, Bautista Gonzales Belermina

AU - Absalón, Estrella Gavidia Raúl

AU - Lourdes, Vidal Taboada Silvia

AU - Alejandrina, Collazos Alarcón Mercedes

AU - Nilthon, Pisfil Benites

PY - 2023/1/1

Y1 - 2023/1/1

N2 - The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

AB - The objective of the study was to analyze the factors that affect consumer behavior in the gastronomic sector in the city of Chiclayo. The study has a quantitative approach and descriptive scope that has involved conducting surveys directly to consumers, in order to obtain information on the trend and behavior of gastronomic consumption, with a non-experimental cross-sectional design. The instrument used was a survey applied to a sample of 229 male and female diners who eat in restaurants in Chiclayo. It is concluded that social, personal and psychological factors have a significant impact on the purchase decision of gastronomic companies in the city of Chiclayo.

KW - Gastronomic industry

KW - chiclayan consumer

KW - factors consumer behavior

KW - purchase decision

KW - purchase intention

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DO - 10.18687/LEIRD2023.1.1.318

M3 - Contribución a la conferencia

AN - SCOPUS:85187277398

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development

PB - Latin American and Caribbean Consortium of Engineering Institutions

T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023

Y2 - 4 December 2023 through 6 December 2023

ER -

del Carmen BGB, Absalón EGR, Lourdes VTS, Alejandrina CAM, Nilthon PB. Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo. En Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: "Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023. Latin American and Caribbean Consortium of Engineering Institutions. 2023. 318. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2023.1.1.318

Comportamiento del consumidor del rubro gastronómico en la ciudad de Chiclayo

Resumen

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ODS de las Naciones Unidas

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