TY - GEN
T1 - E-commerce to Increase Sales in a Peruvian Importer of Hardware Items
AU - Miñan Olivos, Guillermo S.
AU - Del Busto Valdez, María Y.
AU - Espinoza Tumpay, Johan H.
AU - Castillo Martínez, Williams E.
AU - Chávez, Jairo Jaime Turriate
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024/1/1
Y1 - 2024/1/1
N2 - The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.
AB - The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.
KW - E-commerce
KW - Marketplace
KW - Regression
KW - Sales
UR - https://www.scopus.com/pages/publications/85200604255
U2 - 10.1007/978-3-031-49105-4_60
DO - 10.1007/978-3-031-49105-4_60
M3 - Conference contribution
AN - SCOPUS:85200604255
SN - 9783031491047
T3 - Springer Proceedings in Business and Economics
SP - 1051
EP - 1061
BT - Applied Economic Research and Trends - 2023 International Conference on Applied Economics, ICOAE 2023
A2 - Tsounis, Nicholas
A2 - Vlachvei, Aspasia
PB - Springer Nature
T2 - International Conference on Applied Economics, ICOAE 2023
Y2 - 29 June 2023 through 1 July 2023
ER -