ENTREPRENEURIAL INNOVATION AND QUALITY OF SERVICE IN THE SPORTS BETTING SECTOR, BAGUA - PERU

Purpose: The objective was to determine the relationship between business innovation and service quality in companies in the sports betting sector. Theoretical framework: Existing theory provided a great deal of knowledge on business innovation and service quality, but there is very little information on these variables together and with the dimensions that have been studied, which is why this research is very important because it contributes new knowledge to scientific research. Design/methodology/approach: A mixed, non-experimental, grounded theory, basic, descriptive-correlational approach was considered, applying the interview to 06 managers and the questionnaire to 50 customers of the companies in the sports betting sector. Results: The findings revealed that there is a connection between the variables, but with some dimensions it was necessary to accept the Ho. Research, practical and social implications: To remain competitive in the face of increasing market demand, companies must take advantage of all opportunities. Originality/value: Concluding that companies urgently need to have a competitive trend that allows them to increase the demand for the services they are offering, but for this, it is necessary to implement strategic management systems with emphasis on service, costs, technology, and the provision of services, since this allows in the long term to position the firm in the market.