Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

Guanilo Alcantara Stefano Rodrigo; Tirado Campos Maylee Nicole; Wong Aitken Higinio; Calvanapón Alva Flor Alicia

doi:10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

Guanilo Alcantara Stefano Rodrigo
, Tirado Campos Maylee Nicole
, Wong Aitken Higinio
, Calvanapón Alva Flor Alicia

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.

Título traducido de la contribución	Commercial strategies and customer satisfaction of the Imperial E.I.R.L. Trujillo, 2022
Idioma original	Español
Título de la publicación alojada	Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojada	Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022
Editores	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289520736
DOI	https://doi.org/10.18687/LEIRD2022.1.1.57
Estado	Publicada - 1 ene. 2022
Publicado de forma externa	Sí
Evento	2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 - Virtual, Online, Colombia Duración: 6 dic. 2022 → 7 dic. 2022

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volumen	2022-December
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
País/Territorio	Colombia
Ciudad	Virtual, Online
Período	6/12/22 → 7/12/22

Palabras clave

Business Strategies
Customer Satisfaction
Customers

Acceder al documento

10.18687/LEIRD2022.1.1.57

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Enlace a la publicación en Scopus

Citar esto

Stefano Rodrigo, G. A., Maylee Nicole, T. C., Higinio, W. A., & Flor Alicia, C. A. (2022). Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. En M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2022-December). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2022.1.1.57

Stefano Rodrigo, Guanilo Alcantara ; Maylee Nicole, Tirado Campos ; Higinio, Wong Aitken et al. / Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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abstract = "The objective of this research is to find the relationship between business strategies and customer satisfaction. For this, two instruments validated by experts were applied, the application was to 152 clients. the research was of the descriptive correlational type. It was found that there is a significant relationship according to the results of Spearman = 0.638**. Likewise, it was determined that the strategy with the greatest acceptance is price.",

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note = "Publisher Copyright: {\textcopyright} 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 ; Conference date: 06-12-2022 Through 07-12-2022",

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Stefano Rodrigo, GA, Maylee Nicole, TC, Higinio, WA & Flor Alicia, CA 2022, Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. En MM Larrondo Petrie, J Texier & RAR Matta (eds.), Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, vol. 2022-December, Latin American and Caribbean Consortium of Engineering Institutions, 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022, Virtual, Online, Colombia, 6/12/22. https://doi.org/10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. / Stefano Rodrigo, Guanilo Alcantara; Maylee Nicole, Tirado Campos; Higinio, Wong Aitken et al.
Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2022-December).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

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AU - Higinio, Wong Aitken

AU - Flor Alicia, Calvanapón Alva

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Stefano Rodrigo GA, Maylee Nicole TC, Higinio WA , Flor Alicia CA. Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022. En Larrondo Petrie MM, Texier J, Matta RAR, editores, Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Exponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022. Latin American and Caribbean Consortium of Engineering Institutions. 2022. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2022.1.1.57

Estrategias comerciales y la satisfacción de los clientes de la clínica dental Imperial E.I.R.L. Trujillo, 2022

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