Factores que Determinan los Hábitos Alimenticios del Consumo de Productos Nutricionales en una Ciudad del Norte del Perú

The objective of the research is to carry out a market study to determine the most predominant factors in terms of eating habits in the consumption of nutritional products of the citizens of Trujillo, due to the events that have occurred in recent years and the degree of health that has been reduced with respect to having a good immune system, thus setting a guideline to follow to correct this problem because deaths due to negligence and bad food practices have greatly harmed many families around the world. The research of an applicative character, of non-experimental design and descriptive scope, where the population is conformed by the citizens of Trujillo, likewise a sample of 384 people is constituted according to characteristics to evaluate based on the socioeconomic level of medium-high character and between the ages of 25 to 45 years, who have a healthy lifestyle, also, it is exposed through the technique of non-probabilistic sampling that was applied, according to the needs of this study; to obtain data, for which the instrument of the questionnaire is used. The results of the research are processed, analyzed and filtered by the SPSS statistical system, and structured and presented by frequency tables, percentages and graphs, which shows that more than half of the interviewees reflect an influence on their eating habits of 51.8% in total in terms of their consumption of nutritional products, on the other hand, the most preponderant factor in the study is the cultural factor (42.37%) and the psychological factor (30.02%).