Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

Robert Jair Patiño-Rivas; Víctor Hugo Fernández-Bedoya

doi:10.18687/LACCEI2025.1.1.883

Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

Robert Jair Patiño-Rivas
, Víctor Hugo Fernández-Bedoya

Producción científica: Contribución a una revista › Artículo de la conferencia › revisión exhaustiva

Idioma original	Inglés
Publicación	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
N.º	2025
DOI	https://doi.org/10.18687/LACCEI2025.1.1.883
Estado	Publicada - 1 ene. 2025
Evento	23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025 - Virtual, Online Duración: 16 jul. 2025 → 18 jul. 2025

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10.18687/LACCEI2025.1.1.883

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keywords = "Customer Loyalty, Experiential Marketing, Marketing",

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Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024. / Jair Patiño-Rivas, Robert; Hugo Fernández-Bedoya, Víctor.
En: Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, N.º 2025, 01.01.2025.

Producción científica: Contribución a una revista › Artículo de la conferencia › revisión exhaustiva

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AU - Jair Patiño-Rivas, Robert

AU - Hugo Fernández-Bedoya, Víctor

PY - 2025/1/1

Y1 - 2025/1/1

KW - Customer Loyalty

KW - Experiential Marketing

KW - Marketing

UR - https://www.scopus.com/pages/publications/105019312216

U2 - 10.18687/LACCEI2025.1.1.883

DO - 10.18687/LACCEI2025.1.1.883

M3 - Conference article

AN - SCOPUS:105019312216

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JO - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

JF - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

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T2 - 23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025

Y2 - 16 July 2025 through 18 July 2025

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Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024

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