Impacto de la Innovación sobre el Desarrollo Comercial de una Pyme en la Ciudad de Trujillo - Perú

Ruth Esmeralda Vasquez-Moreno, Carlos Piero Hinostroza-Rodriguez, Álvaro Larry Luis Felipe Mendoza-Castillo, Marlon Walter Valderrama-Puscan, Grant Ilich LLaque-Fernández, Flor Alicia Calvanapon-Alva

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

The main objective of this study is to determine the impact of innovation on the commercial development of an SME in the city of Trujillo - Peru. In addition, it will test the type of innovation by object - business or commercial process innovations. Being, the methodology of applied purpose, non-experimental design, quantitative approach, causal correlational scope and according to its data source, field research. The results show that the impact of innovation on business development is positive; in addition, the coefficient of determination R-squared is 0.357, which means that by investing in innovation the company can improve its competitiveness and diversify its business opportunities. It is concluded that the impact of innovation on business development depends a lot on external factors, as well as some dimensions that have relevance to give a greater added value and give a boost to growth.

Título traducido de la contribuciónImpact of Innovation on the Commercial Development of an SME in the City of Trujillo - Peru
Idioma originalEspañol
Título de la publicación alojadaProceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojada"Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success", LEIRD 2023
EditorialLatin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)9786289520774
DOI
EstadoPublicada - 2023
Publicado de forma externa
Evento3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023 - Virtual, Online
Duración: 4 dic. 20236 dic. 2023

Serie de la publicación

NombreProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)2414-6390

Conferencia

Conferencia3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
CiudadVirtual, Online
Período4/12/236/12/23

Palabras clave

  • Business Development
  • Innovation
  • SMEs

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