Innovación social: ¿Nueva cara de la responsabilidad social? conceptualización crítica desde la perspectiva universitaria

Understanding social innovation is a complex, multi-conceptual and dynamic task. The growing interest in different groups, perspectives and disciplines can be evidenced, to unravel its theoretical and conceptual distinction, since there is a wide variety of definitions that qualify it as ambiguous due to its very multidisciplinary nature. social responsability? Therefore, this article seeks to analyze, elucidate and understand the complexity of the definition of social innovation and the role that this would be forging from the University, through exploratory reviews that allow synthesizing the existing evidence and applying criteria for evaluating the quality of the documents. found. Among the results, it stands out that the management of the companies is not consistent with their mission and vision, seeking only an increase in their reputation with palliative actions. It can be concluded that social innovation is a diffuse, ambiguous and multivariate term, however, there is consensus regarding the attention to unmet social and environmental needs and its contribution to improving the quality of life, from a technical as well as an applied approach, with proactive and lasting solutions, demanding the participation of the university from its core task: Research.