TY - GEN
T1 - Las Redes Sociales para la Fidelización de Clientes en los e-commerce. Una Revisión Sistemática entre el 2013-2023
AU - Luz Fabiana, Juárez Narro
AU - Ronald, Guevara Pérez
AU - Felfe Igor, Cerna Lujan
AU - Flor Alicia, Calvanapón Alva
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - The objective of this research is to determine the influence of social networks on customer loyalty in e-commerce and to identify the networks that have the greatest influence on customer loyalty, since they are easily accessible digital media that are not being used by all e-commerce to build customer loyalty. This research is of applied type, non-experimental design, cross-sectional and descriptive scope, having as population the e-commerce and a range of years 2013 to 2023. As a compilation technique, a documentary review was carried out, achieving as a result that the research carried out in the year 2022 represents 51.6% of the base information for the elaboration of this document; in addition, the sources of information were mostly made in countries such as Spain and Peru mainly. It was concluded that the influence of social networks is high and that the degree of customer loyalty is a function of the presence of e-commerce in social networks and that the most used and known social network for customer loyalty is Facebook, followed by Instagram.
AB - The objective of this research is to determine the influence of social networks on customer loyalty in e-commerce and to identify the networks that have the greatest influence on customer loyalty, since they are easily accessible digital media that are not being used by all e-commerce to build customer loyalty. This research is of applied type, non-experimental design, cross-sectional and descriptive scope, having as population the e-commerce and a range of years 2013 to 2023. As a compilation technique, a documentary review was carried out, achieving as a result that the research carried out in the year 2022 represents 51.6% of the base information for the elaboration of this document; in addition, the sources of information were mostly made in countries such as Spain and Peru mainly. It was concluded that the influence of social networks is high and that the degree of customer loyalty is a function of the presence of e-commerce in social networks and that the most used and known social network for customer loyalty is Facebook, followed by Instagram.
KW - Social networks
KW - customer loyalty
KW - customer loyalty
KW - e-commerce
KW - ecommerce
UR - https://www.scopus.com/pages/publications/85187280996
U2 - 10.18687/LEIRD2023.1.1.293
DO - 10.18687/LEIRD2023.1.1.293
M3 - Contribución a la conferencia
AN - SCOPUS:85187280996
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
PB - Latin American and Caribbean Consortium of Engineering Institutions
T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
Y2 - 4 December 2023 through 6 December 2023
ER -