TY - GEN
T1 - Las Redes Sociales y su Impacto en el Comercio Electrónico de las Mypes del Sector Calzado
T2 - 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
AU - Aranda Cruzado, Jimena Danae
AU - Bendezu Guerrero, Freddy Benyamin
AU - Quispe Quiñones, Heder Marino
AU - Valderrama Puscan, Marlon Walter
AU - Llaque Fernandez, Grant Ilich
AU - Calvanapón Alva, Flor Alicia
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022/1/1
Y1 - 2022/1/1
N2 - The present systematic review presents and analyzes several studies referred to the impact of social networks on the e-commerce of MSEs in the footwear sector, the general objective of our research is to determine the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers through a review and analysis of the selected articles. The databases used in the search for the studies used in the work are Scopus, SciELO, DOAJ and CORE; the inclusion and discard criteria of the work were chosen in order to be able to obtain studies that allow the elaboration of a precise, concrete and quality research, these articles must have been published within the years 2011-2021. In conclusion, it was identified that the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers are: "Social networks in companies", "Media", "Influence of consumers in social networks", "E-commerce in companies" and "Social networks and e-commerce". The limitations of this work were that the studies analyzed do not focus on digital instruments or tools for footwear e-commerce, new emerging means of payment in e-commerce, and consumer styles present in e-commerce.
AB - The present systematic review presents and analyzes several studies referred to the impact of social networks on the e-commerce of MSEs in the footwear sector, the general objective of our research is to determine the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers through a review and analysis of the selected articles. The databases used in the search for the studies used in the work are Scopus, SciELO, DOAJ and CORE; the inclusion and discard criteria of the work were chosen in order to be able to obtain studies that allow the elaboration of a precise, concrete and quality research, these articles must have been published within the years 2011-2021. In conclusion, it was identified that the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers are: "Social networks in companies", "Media", "Influence of consumers in social networks", "E-commerce in companies" and "Social networks and e-commerce". The limitations of this work were that the studies analyzed do not focus on digital instruments or tools for footwear e-commerce, new emerging means of payment in e-commerce, and consumer styles present in e-commerce.
KW - Digitalization
KW - E-commerce
KW - Electronic commerce
KW - MSES
KW - Social networks
UR - https://www.scopus.com/pages/publications/85150709839
U2 - 10.18687/LEIRD2022.1.1.33
DO - 10.18687/LEIRD2022.1.1.33
M3 - Contribución a la conferencia
AN - SCOPUS:85150709839
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
PB - Latin American and Caribbean Consortium of Engineering Institutions
Y2 - 6 December 2022 through 7 December 2022
ER -