Resumen
In an environment characterized by relentless technological development, ICTs have disrupted the way people communicate and interact. Virtual assistants, by automating customer service processes, minimize the intervention of people, reducing resources of business entities. Likewise, they manage to strengthen their position in the market by adding value to their portfolio, and in this way, they manage to increase the relationship with customers. It is concluded that virtual assistants positively influence customer service, since it was possible to improve indicators such as empathy, reliability in service and responsiveness.
| Título traducido de la contribución | VIRTUAL ASSISTANTS AND THE QUALITY OF SERVICE TO THE CUSTOMER |
|---|---|
| Idioma original | Español |
| Publicación | TECHNO Review. International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad |
| Volumen | 13 |
| N.º | 4 |
| DOI | |
| Estado | Publicada - 28 feb. 2023 |
Palabras clave
- Customer
- Empathy
- Innovation
- Quality of service
- Reliability
- Technology
- Virtual assistants
Huella
Profundice en los temas de investigación de 'LOS ASISTENTES VIRTUALES Y LA CALIDAD DE SERVICIO AL CLIENTE'. En conjunto forman una huella única.Citar esto
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