Online marketing and business competitiveness of a retail, Los Olivos, 2023

Dennis Alexander Bengoa-Huarsaya; Víctor Hugo Fernández-Bedoya

doi:10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023

Dennis Alexander Bengoa-Huarsaya
, Víctor Hugo Fernández-Bedoya

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r^2=0.1466). Finally, conclusions and recommendations were issued.

Idioma original	Inglés
Título de la publicación alojada	Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojada	Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024
Editores	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289661309
DOI	https://doi.org/10.18687/LEIRD2024.1.1.245
Estado	Publicada - 1 ene. 2024
Evento	4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024 - Virtual, Online, Colombia Duración: 2 dic. 2024 → 4 dic. 2024

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
País/Territorio	Colombia
Ciudad	Virtual, Online
Período	2/12/24 → 4/12/24

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 8: Trabajo decente y crecimiento económico

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10.18687/LEIRD2024.1.1.245

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Enlace a la publicación en Scopus

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Bengoa-Huarsaya, D. A., & Fernández-Bedoya, V. H. (2024). Online marketing and business competitiveness of a retail, Los Olivos, 2023. En M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024 Artículo 245 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LEIRD2024.1.1.245

Bengoa-Huarsaya, Dennis Alexander ; Fernández-Bedoya, Víctor Hugo. / Online marketing and business competitiveness of a retail, Los Olivos, 2023. Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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abstract = "Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.",

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Bengoa-Huarsaya, DA & Fernández-Bedoya, VH 2024, Online marketing and business competitiveness of a retail, Los Olivos, 2023. En MM Larrondo Petrie, J Texier & RAR Matta (eds.), Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024., 245, Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024, Virtual, Online, Colombia, 2/12/24. https://doi.org/10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023. / Bengoa-Huarsaya, Dennis Alexander; Fernández-Bedoya, Víctor Hugo.
Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2024. 245 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Online marketing and business competitiveness of a retail, Los Olivos, 2023

AU - Bengoa-Huarsaya, Dennis Alexander

AU - Fernández-Bedoya, Víctor Hugo

PY - 2024/1/1

Y1 - 2024/1/1

N2 - Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.

AB - Research aligned with SDG 8: “Decent work and economic growth”, (its dimensions: Views, Permanence, Reputation, Quality, Service and Price) of a retail store in Los Olivos, 2023. The methodology was quantitative approach, applicative type, explanatory and descriptive level, non-experimental design and cross-sectional. The population consisted of 60 regular customers of the company (finite). The study sample consisted of 60 customers of the company. The technique applied was the survey. The results Spearman's rho statistic was used for the general hypothesis. According to the results obtained, a bilateral asymptotic significance of 0.003 was shown. It was concluded that online marketing significantly influences the business competitiveness of a retailer in Los Olivos, 2023. (sig.= 0.003; r2=0.1466). Finally, conclusions and recommendations were issued.

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BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development

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Bengoa-Huarsaya DA, Fernández-Bedoya VH. Online marketing and business competitiveness of a retail, Los Olivos, 2023. En Larrondo Petrie MM, Texier J, Matta RAR, editores, Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. Latin American and Caribbean Consortium of Engineering Institutions. 2024. 245. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LEIRD2024.1.1.245

Online marketing and business competitiveness of a retail, Los Olivos, 2023

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