TY - JOUR
T1 - Relevance of the mass media in prevention, education and contextual management of covid-19
AU - Navarro, Enaidy Reynosa
AU - Guerra-Ayala, Margit Julia
AU - Casimiro-Urcos, Walther Hernán
AU - Vélez-Jiménez, Dolores
AU - Casimiro-Urcos, Nora Consuelo
AU - Salazar-Montoya, Erick Oswaldo
AU - Casimiro-Urcos, Javier Francisco
AU - Torres, Juan Carlos Callejas
N1 - Publisher Copyright:
© 2021 United World Center of Research Innovation and Publication. All rights reserved.
PY - 2021/1/1
Y1 - 2021/1/1
N2 - The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted.
AB - The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted.
KW - Communication
KW - Education
KW - Electronic media
KW - Mass media
KW - Prevention
KW - Social networks
UR - https://www.scopus.com/pages/publications/85101806280
U2 - 10.18844/wjet.v13i1.5423
DO - 10.18844/wjet.v13i1.5423
M3 - Article
AN - SCOPUS:85101806280
SN - 1309-1506
VL - 13
SP - 129
EP - 146
JO - World Journal on Educational Technology: Current Issues
JF - World Journal on Educational Technology: Current Issues
IS - 1
ER -