SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Marco Agustín Arbulú Ballesteros; Jose Carlos Montes Ninaquispe; María de los Ángeles Guzmán Valle; Emma Verónica Ramos Farroñán; Alberto Luis Pantaleón Santa María; Sandra Elizabeth Pagador Flores; Mogollón García Francisco Segundo

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Marco Agustín Arbulú Ballesteros
, Jose Carlos Montes Ninaquispe
, María de los Ángeles Guzmán Valle
, Emma Verónica Ramos Farroñán
, Alberto Luis Pantaleón Santa María
, Sandra Elizabeth Pagador Flores
, Mogollón García Francisco Segundo

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

Título traducido de la contribución	Satisfaction, trust, involvement and propensity to new technologies as predictors of impulse purchase
Idioma original	Español
Título de la publicación alojada	Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
Subtítulo de la publicación alojada	Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023
Editores	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289520743
Estado	Publicada - 1 ene. 2023
Evento	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 - Buenos Aires, Argentina Duración: 19 jul. 2023 → 21 jul. 2023

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volumen	2023-July
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
País/Territorio	Argentina
Ciudad	Buenos Aires
Período	19/07/23 → 21/07/23

Palabras clave

impulse purchase
mobile commerce
purchase factors

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Ballesteros, M. A. A., Ninaquispe, J. C. M., de los Ángeles Guzmán Valle, M., Farroñán, E. V. R., María, A. L. P. S., Flores, S. E. P., & Segundo, M. G. F. (2023). SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. En M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July). Latin American and Caribbean Consortium of Engineering Institutions.

Ballesteros, Marco Agustín Arbulú ; Ninaquispe, Jose Carlos Montes ; de los Ángeles Guzmán Valle, María et al. / SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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abstract = "The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.",

keywords = "impulse purchase, mobile commerce, purchase factors",

author = "Ballesteros, \{Marco Agust{\'i}n Arbul{\'u}\} and Ninaquispe, \{Jose Carlos Montes\} and \{de los {\'A}ngeles Guzm{\'a}n Valle\}, Mar{\'i}a and Farro{\~n}{\'a}n, \{Emma Ver{\'o}nica Ramos\} and Mar{\'i}a, \{Alberto Luis Pantale{\'o}n Santa\} and Flores, \{Sandra Elizabeth Pagador\} and Segundo, \{Mogoll{\'o}n Garc{\'i}a Francisco\}",

note = "Publisher Copyright: {\textcopyright} 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 ; Conference date: 19-07-2023 Through 21-07-2023",

year = "2023",

month = jan,

day = "1",

language = "Espa{\~n}ol",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

publisher = "Latin American and Caribbean Consortium of Engineering Institutions",

editor = "\{Larrondo Petrie\}, \{Maria M.\} and Jose Texier and Matta, \{Rodolfo Andres Rivas\}",

booktitle = "Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology",

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Ballesteros, MAA, Ninaquispe, JCM, de los Ángeles Guzmán Valle, M, Farroñán, EVR, María, ALPS, Flores, SEP & Segundo, MGF 2023, SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. En MM Larrondo Petrie, J Texier & RAR Matta (eds.), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, vol. 2023-July, Latin American and Caribbean Consortium of Engineering Institutions, 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023, Buenos Aires, Argentina, 19/07/23.

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. / Ballesteros, Marco Agustín Arbulú; Ninaquispe, Jose Carlos Montes; de los Ángeles Guzmán Valle, María et al.
Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. Latin American and Caribbean Consortium of Engineering Institutions, 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

AU - Ballesteros, Marco Agustín Arbulú

AU - Ninaquispe, Jose Carlos Montes

AU - de los Ángeles Guzmán Valle, María

AU - Farroñán, Emma Verónica Ramos

AU - María, Alberto Luis Pantaleón Santa

AU - Flores, Sandra Elizabeth Pagador

AU - Segundo, Mogollón García Francisco

PY - 2023/1/1

Y1 - 2023/1/1

N2 - The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

AB - The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.

KW - impulse purchase

KW - mobile commerce

KW - purchase factors

UR - https://www.scopus.com/pages/publications/85172394129

M3 - Contribución a la conferencia

AN - SCOPUS:85172394129

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology

A2 - Larrondo Petrie, Maria M.

A2 - Texier, Jose

A2 - Matta, Rodolfo Andres Rivas

PB - Latin American and Caribbean Consortium of Engineering Institutions

T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023

Y2 - 19 July 2023 through 21 July 2023

ER -

Ballesteros MAA, Ninaquispe JCM, de los Ángeles Guzmán Valle M, Farroñán EVR, María ALPS, Flores SEP et al. SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO. En Larrondo Petrie MM, Texier J, Matta RAR, editores, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Latin American and Caribbean Consortium of Engineering Institutions. 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

SATISFACCIÓN, CONFIANZA, IMPLICACIÓN Y PROPENSIÓN A LAS NUEVAS TECNOLOGÍAS COMO PREDICTORES DE LA COMPRA POR IMPULSO

Resumen

Serie de la publicación

Conferencia

Palabras clave

Otros archivos y enlaces

Huella

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