TY - GEN
T1 - Social Media as a Boost for Innovative Ventures after the Economic Crisis Post Covid
AU - Mogollón García, Francisco Segundo
AU - Ballesteros, Agustín Arbulú
AU - Ninaquispe, Jose Carlos Montes
AU - María, Alberto Luis Pantaleón Santa
AU - de los Ángeles Guzmán Valle, María
AU - Saavedra, Sixto David Noriega
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - The impulse that social media has given to entrepreneurship during the pandemic has been impressive; it could even be said that technology in business (entrepreneurship) has become part of everyday life. Thus, it was proposed to determine whether social media contributes to boost innovative ventures after the Post Covid - 19 economic crisis. As for the methodological level, and according to the characteristics of the study, a purely quantitative approach was used, whose design aimed to be non-experimental descriptive-correlational scope, in which 40 enterprises linked to the tertiary sector (services) located in the city of Piura participated. Finally, regarding the findings reported, it was possible to conclude that: both social media and its dimensions act as an impulse for innovative ventures after the post-Covid-19 economic crisis.
AB - The impulse that social media has given to entrepreneurship during the pandemic has been impressive; it could even be said that technology in business (entrepreneurship) has become part of everyday life. Thus, it was proposed to determine whether social media contributes to boost innovative ventures after the Post Covid - 19 economic crisis. As for the methodological level, and according to the characteristics of the study, a purely quantitative approach was used, whose design aimed to be non-experimental descriptive-correlational scope, in which 40 enterprises linked to the tertiary sector (services) located in the city of Piura participated. Finally, regarding the findings reported, it was possible to conclude that: both social media and its dimensions act as an impulse for innovative ventures after the post-Covid-19 economic crisis.
KW - Entrepreneurship
KW - digital channels
KW - digital interaction
KW - media
KW - social networks
UR - https://www.scopus.com/pages/publications/85187293187
U2 - 10.18687/LEIRD2023.1.1.311
DO - 10.18687/LEIRD2023.1.1.311
M3 - Contribución a la conferencia
AN - SCOPUS:85187293187
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
PB - Latin American and Caribbean Consortium of Engineering Institutions
T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
Y2 - 4 December 2023 through 6 December 2023
ER -