Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Jorge Lira Camargo; Ivan Crispin Sanchez; Zoila Rosa Lira Camargo; Giancarlo Sanchez Atuncar; Luis Gerónimo Lira Camargo; Celso Concha del Castillo

doi:10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Jorge Lira Camargo
, Ivan Crispin Sanchez
, Zoila Rosa Lira Camargo
, Giancarlo Sanchez Atuncar
, Luis Gerónimo Lira Camargo
, Celso Concha del Castillo

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

Idioma original	Inglés
Título de la publicación alojada	Information Systems and Technologies - WorldCIST 2022
Editores	Alvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	188-194
Número de páginas	7
ISBN (versión impresa)	9783031048180
DOI	https://doi.org/10.1007/978-3-031-04819-7_20
Estado	Publicada - 1 ene. 2022
Publicado de forma externa	Sí
Evento	10th World Conference on Information Systems and Technologies, WorldCIST 2022 - Budva, Montenegro Duración: 12 abr. 2022 → 14 abr. 2022

Serie de la publicación

Nombre	Lecture Notes in Networks and Systems
Volumen	469 LNNS
ISSN (versión impresa)	2367-3370
ISSN (versión digital)	2367-3389

Conferencia

Conferencia	10th World Conference on Information Systems and Technologies, WorldCIST 2022
País/Territorio	Montenegro
Ciudad	Budva
Período	12/04/22 → 14/04/22

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 8: Trabajo decente y crecimiento económico
ODS 9: Industria, innovación e infraestructura

Acceder al documento

10.1007/978-3-031-04819-7_20

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Lira Camargo, J., Crispin Sanchez, I., Lira Camargo, Z. R., Sanchez Atuncar, G., Lira Camargo, L. G., & Concha del Castillo, C. (2022). Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. En A. Rocha, H. Adeli, G. Dzemyda, & F. Moreira (Eds.), Information Systems and Technologies - WorldCIST 2022 (pp. 188-194). (Lecture Notes in Networks and Systems; Vol. 469 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-04819-7_20

Lira Camargo, Jorge ; Crispin Sanchez, Ivan ; Lira Camargo, Zoila Rosa et al. / Step-by-Step Implementation to Position Small Business Services on Google Search Engine : Methodology for the Positioning of the Website on the Google Platform. Information Systems and Technologies - WorldCIST 2022. editor / Alvaro Rocha ; Hojjat Adeli ; Gintautas Dzemyda ; Fernando Moreira. Springer Science and Business Media Deutschland GmbH, 2022. pp. 188-194 (Lecture Notes in Networks and Systems).

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title = "Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform",

abstract = "The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.",

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Lira Camargo, J, Crispin Sanchez, I, Lira Camargo, ZR, Sanchez Atuncar, G, Lira Camargo, LG & Concha del Castillo, C 2022, Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. En A Rocha, H Adeli, G Dzemyda & F Moreira (eds.), Information Systems and Technologies - WorldCIST 2022. Lecture Notes in Networks and Systems, vol. 469 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 188-194, 10th World Conference on Information Systems and Technologies, WorldCIST 2022, Budva, Montenegro, 12/04/22. https://doi.org/10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. / Lira Camargo, Jorge; Crispin Sanchez, Ivan; Lira Camargo, Zoila Rosa et al.
Information Systems and Technologies - WorldCIST 2022. ed. / Alvaro Rocha; Hojjat Adeli; Gintautas Dzemyda; Fernando Moreira. Springer Science and Business Media Deutschland GmbH, 2022. p. 188-194 (Lecture Notes in Networks and Systems; Vol. 469 LNNS).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

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T2 - 10th World Conference on Information Systems and Technologies, WorldCIST 2022

AU - Lira Camargo, Jorge

AU - Crispin Sanchez, Ivan

AU - Lira Camargo, Zoila Rosa

AU - Sanchez Atuncar, Giancarlo

AU - Lira Camargo, Luis Gerónimo

AU - Concha del Castillo, Celso

PY - 2022/1/1

Y1 - 2022/1/1

N2 - The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

AB - The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

KW - Contents

KW - Google

KW - Micro and small enterprises

KW - Positioning

KW - Services

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DO - 10.1007/978-3-031-04819-7_20

M3 - Conference contribution

AN - SCOPUS:85131116212

SN - 9783031048180

T3 - Lecture Notes in Networks and Systems

SP - 188

EP - 194

BT - Information Systems and Technologies - WorldCIST 2022

A2 - Rocha, Alvaro

A2 - Adeli, Hojjat

A2 - Dzemyda, Gintautas

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PB - Springer Science and Business Media Deutschland GmbH

Y2 - 12 April 2022 through 14 April 2022

ER -

Lira Camargo J, Crispin Sanchez I, Lira Camargo ZR, Sanchez Atuncar G, Lira Camargo LG, Concha del Castillo C. Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform. En Rocha A, Adeli H, Dzemyda G, Moreira F, editores, Information Systems and Technologies - WorldCIST 2022. Springer Science and Business Media Deutschland GmbH. 2022. p. 188-194. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-04819-7_20

Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

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Conferencia

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