TY - GEN
T1 - Study of an Analytical Model that represent Student Loyalty
T2 - 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2023
AU - Carhuancho-Mendoza, Irma Milagros
AU - Bullón-Solís, Omar
AU - Giuliana del Pilar, Saravia Ramos
AU - Rosa, Moreno Rodríguez
AU - Fiorella Rocío, Valero Palomino
AU - Méndez-Gutiérrez, Leidy Lucía
AU - Layme-Calatayud, Lady Bárbara
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, both at undergraduate and graduate levels. The non-experimental research investigated theoretical models to understand student loyalty from four variables. It was evidenced that educational quality and institutional image were key factors to generate loyalty in students towards their educational institution. On the other hand, although the academic fee is considered by students when choosing a university, it was not shown that it is linked to generating student loyalty, which highlights the importance of evaluating other aspects such as educational service and institutional reputation. It was highlighted that Peruvian universities need to plan and implement quality standards and develop a solid and favorable image to encourage student permanence.
AB - Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, both at undergraduate and graduate levels. The non-experimental research investigated theoretical models to understand student loyalty from four variables. It was evidenced that educational quality and institutional image were key factors to generate loyalty in students towards their educational institution. On the other hand, although the academic fee is considered by students when choosing a university, it was not shown that it is linked to generating student loyalty, which highlights the importance of evaluating other aspects such as educational service and institutional reputation. It was highlighted that Peruvian universities need to plan and implement quality standards and develop a solid and favorable image to encourage student permanence.
KW - Loyalty
KW - perception
KW - students
KW - university
UR - https://www.scopus.com/pages/publications/85187255411
U2 - 10.18687/LEIRD2023.1.1.559
DO - 10.18687/LEIRD2023.1.1.559
M3 - Conference contribution
AN - SCOPUS:85187255411
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
PB - Latin American and Caribbean Consortium of Engineering Institutions
Y2 - 4 December 2023 through 6 December 2023
ER -