TY - GEN
T1 - The Effect of Shop Design, Digital Signage and Digital Spirit on the Online Shopping Experience of Retail Businesses
AU - Herrera-Collins, Marco
AU - Ramirez-Asis, Hernan
AU - Guerra-Muñoz, Martha
AU - Penadillo-Lirio, Rudecindo
AU - Villanueva-Calderón, Juan
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024/1/1
Y1 - 2024/1/1
N2 - Human-computer interface and device architecture are increasingly important in today’s fast-paced retail sector. The infrastructure of a virtual world is put in place to provide an engaging environment that encourages customers to spend more time browsing and shopping. A shop’s success depends on how quickly it can adapt and implement new technologies that enhance the customer shopping experience. Online shops are crucial to the success of any retail sector. The use of digital signage to advertise shop products is widespread. The selection of a digital signage design is the focus of this study. Digital signage can be used in public spaces such as airports, train stations and shopping centers to improve the efficiency of customer service operations. Once the product’s short response code was successfully verified, the system directed the delivery of the item to the end customer. Digital signage can also refer to a flower arrangement, a pipe or a guide arrangement. Statistical data suggests that shop design, digital signage, and digital spirit significantly influence the online shopping experience.
AB - Human-computer interface and device architecture are increasingly important in today’s fast-paced retail sector. The infrastructure of a virtual world is put in place to provide an engaging environment that encourages customers to spend more time browsing and shopping. A shop’s success depends on how quickly it can adapt and implement new technologies that enhance the customer shopping experience. Online shops are crucial to the success of any retail sector. The use of digital signage to advertise shop products is widespread. The selection of a digital signage design is the focus of this study. Digital signage can be used in public spaces such as airports, train stations and shopping centers to improve the efficiency of customer service operations. Once the product’s short response code was successfully verified, the system directed the delivery of the item to the end customer. Digital signage can also refer to a flower arrangement, a pipe or a guide arrangement. Statistical data suggests that shop design, digital signage, and digital spirit significantly influence the online shopping experience.
KW - Store automation
KW - customer experience
KW - digital signage
KW - human-machine interaction
KW - online shopping
UR - https://www.scopus.com/pages/publications/85189561822
U2 - 10.1007/978-3-031-55911-2_14
DO - 10.1007/978-3-031-55911-2_14
M3 - Conference contribution
AN - SCOPUS:85189561822
SN - 9783031559105
T3 - Lecture Notes in Networks and Systems
SP - 148
EP - 157
BT - Technology and Business Model Innovation
A2 - Alareeni, Bahaaeddin
A2 - Hamdan, Allam
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Business and Technology, ICBT 2023
Y2 - 7 May 2023 through 9 May 2023
ER -