Videojuego para Mejorar el Análisis Experimental: Un estudio de Caso en una Universidad Privada de Trujillo

The study sought to improve the experimental analysis of behavior with classical and operant conditioning in a private university. The type of research was applied of pure experimental grade, using observation card for data collection, considering 30 records selected by simple random probability sampling. The experimental group achieved significant improvements compared to the control group: the average number of associations decreased to 3 minutes the average interval between trials, increased the average freezing time to 3 seconds, decreased the average learning time of the rat to 13.83 minutes, decreased to 6 reinforcers the average number of positive reinforcements received by the rat and increased to 0.57 the average response rate. It was concluded that there was an improvement in the experimental analysis of behavior, corroborated by means of the nonparametric U test of Mann Whitney.