Whatever is Seen is Sold: Merchandise Mantra

Purpose: This paper aims to analyze the effect of the future display to know the changing scenario of the promotion tactics used for sales especially the display matrix and its importance. Design/methodology/approach: A complete of fifty retail stores were personally surveyed with a structured questionnaire. These retailers are spread across the well-developed Mall road area of Bathinda city. Simple statistical analysis like descriptive statistical analysis evaluates the effectiveness of future displays and understands consumers’ level of satisfaction was administered.Findings: The preferences of the consumers indicate their priority for future display. The consumers’ preference of marketplace largely depends on the convenience in purchasing at the marketplace alongside the supply of attractive display, basic amenities, and affordability. Results suggest that the proper investment in retail merchandise with proper planning will help in selling more products with higher margins. It had been found that a lot of times consumers make their purchase on basis of the attractive display of products without an entire search and analysis about the merchandise. Hence, buyers are often attracted to a far better presentation and may pay more prices for it. Research Limitations/Implications: This paper analyses the extent of satisfaction of the consumers under survey concerning future display. The retailers are in a relatively advantageous position in terms of awareness of the effectiveness of future displays. Practical implications: The results may help the retail outlet owners to know the role of future display in an increment of store sales volume so that they will make better decisions within the emerging merchandise techniques as per the predictive retail environment. Originality/value: The subject is comparatively less researched in emerging markets especially where organized retail remains in its early stages.