Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets

Romina Selena Soto-Santos; Madison Kimberly Terreros Zamudio; Miguel Angel Cancharí-Preciado

doi:10.32479/irmm.23271

Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets

Romina Selena Soto-Santos
, Madison Kimberly Terreros Zamudio
, Miguel Angel Cancharí-Preciado

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

Idioma original	Inglés
Páginas (desde-hasta)	230-239
Número de páginas	10
Publicación	International Review of Management and Marketing
Volumen	16
N.º	5
DOI	https://doi.org/10.32479/irmm.23271
Estado	Publicada - 1 ene. 2026

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 12: Producción y consumo responsables

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10.32479/irmm.23271

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Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets. / Soto-Santos, Romina Selena; Zamudio, Madison Kimberly Terreros; Cancharí-Preciado, Miguel Angel.
En: International Review of Management and Marketing , Vol. 16, N.º 5, 01.01.2026, p. 230-239.

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

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AU - Cancharí-Preciado, Miguel Angel

PY - 2026/1/1

Y1 - 2026/1/1

KW - Consumer Behavior

KW - Customer Experience

KW - Digital Marketing

KW - Purchase Decisions

KW - Sensory Marketing

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Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets

ODS de las Naciones Unidas

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